SIB7501-B Strategic Management Individual Coursework Report | University Of Bradford

SIB7501-B COURSEWORK BRIEF

The purpose of this coursework assignment is to evaluate students' ability to analyze an actual British company by utilizing theories and concepts of strategic management. To complete this task, students must select a UK company from the list provided in Table 1 and produce a 3,000-word report that includes internal and external analyses of their chosen company. The report should demonstrate the student's comprehensive understanding of the company and its environment, as well as their strategic analysis skills. Students are expected to apply the theoretical and analytical frameworks learned in the module to both internal and external analyses of their chosen firm. To gather information, students must collate data from various sources such as the company's website and annual reports, as well as third-party databases like FAME and Statista. In addition, the report must include specific information and analyses about the chosen company.

Choose a company from the Table 1.

Provide five required information in the introduction.

Provide the following information about the company you select.

1. The firm's businesses and brief chronological history 

You can include a timeline of key events, such as the founding, diversification, acquisition, and internationalization.

2. The main industry that the firm operates its primary business and the names of competing firms (rivals) within the main industry

3. The type of business strategy (e.g., cost leadership, differentiation) in the single product industry where the firm generates its largest sales Refer to the SIC code of the first industry in the Excel file.

4. Corporate governance (e.g., CEO, board of directors, and large shareholders) and information on whether the majority shareholder has the same surname as any other shareholder or director

• If the company you choose is a family business, include information about the founder and the family members who are involved in ownership and management.
  Include visual information about the family members and their relationships.

5. Stakeholder management and information on whether the firm issued a social report (e.g., sustainability report, ESG report, CSR report, environmental report, integrated report, impact report)

• Visit the company's website and download the most recent social report.
  Include the cover image of the social report or a webpage related to sustainability, social responsibility, or stakeholder management.

Assessment criteria

• Comprehensiveness, depth, and relevance of analyses and discussion (40%) Extent to which concepts and theoretical frameworks are incorporated (30%) Inclusion and analysis of required company information (20%)
• Clarity and coherence of writing and correct adherence to the submission guidelines (10%)

Submission guidelines

-Choosing a company not included in the list is not allowed. If a company not on Table 1 is chosen, it will result in a penalty that may lead to failing the assignment.
-The report should not exceed a total of 3,000 words, including the executive summary and citations but excluding the cover page, table of contents, reference list, and appendices. Work that is over the stated word length will attract a penalty in proportion to the additional words.
-The word count must be indicated on the cover page of the report.
-The title should not exceed 15 words and must be followed by a 250-word executive summary.
-The report should consist of a title, an executive summary, an introduction, the main body, a discussion section, and a reference list.
-Appendices are only to include supplementary material. Any information/ diagram vital to your answer must appear in the main body of your assignment.
-For the format, use single spacing and Arial 12-pt font in MS Word. Your coursework should be submitted as a Word document.
-References are required and must be included in the submission file.
-References must follow the Harvard style. You can find guidance on referencing from the front page of the module Canvas.
-The report must be submitted via the module Canvas/Turnitin site. The Turnitin
option for electronic submission is set up in the Canvas “assessment” folder.
-All submissions are checked by Turnitin plagiarism detection software. A separate link in Canvas allows you to review your report prior to submission. Please note that there is no permitted Turnitin score percentage. You should focus on ensuring your report meets the university guidelines for referencing and academic integrity. You can find guidance on plagiarism from the front page of the module Canvas.
-Academic misconduct, including plagiarism, will be penalized according to the University’s regulations. Reports found to be plagiarized will be subject to strict penalties in accordance with the University’s regulations.
-This is individual assignment in which collaboration with others is not allowed.
All reports found to be worked with others will be penalized according to the University’s regulations.
-It is your responsibility to ensure you submit the correct file and on time.
Ensure you allow enough time for completing your work. Avoid submitting it very close to the deadline in case of technical issues (e.g., broken Wi-Fi).