SIB7501-B Strategic Management, Individual Coursework Report, University Of Bradford

COURSEWORK BRIEF

The purpose of this coursework assignment is to evaluate students' ability to analyze an actual British company by utilizing theories and concepts of strategic management. To complete this task, students must select a UK company from the list provided in Table 1 and produce a 3,000-word report that includes internal and external analyses of their chosen company. The report should demonstrate the student's comprehensive understanding of the company and its environment, as well as their strategic analysis skills. Students are expected to apply the theoretical and analytical frameworks learned in the module to both internal and external analyses of their chosen firm. To gather information, students must collate data from various sources such as the company's website and annual reports, as well as third-party databases like FAME and Statista. In addition, the report must include specific information and analyses about the chosen company.

Choose a company from the Table 1.

Provide five required information in the introduction.

Provide the following information about the company you select.
1. The firm's businesses and brief chronological history 

You can include a timeline of key events, such as the founding, diversification, acquisition, and internationalization.

2. The main industry that the firm operates its primary business and the names of competing firms (rivals) within the main industry
Refer to the Standard Industrial Classification (SIC) codes Standard Industrial Classification Sic Code list  and the SIC Excel file (SIC v2.xlsx).

3. The type of business strategy (e.g., cost leadership, differentiation) in the single product industry where the firm generates its largest sales Refer to the SIC code of the first industry in the Excel file.

4. Corporate governance (e.g., CEO, board of directors, and large shareholders) and information on whether the majority shareholder has the same surname as any other shareholder or director

• If the company you choose is a family business, include information about the founder and the family members who are involved in ownership and management.
Include visual information about the family members and their relationships.

5. Stakeholder management and information on whether the firm issued a social report (e.g., sustainability report, ESG report, CSR report, environmental report, integrated report, impact report)

• Visit the company's website and download the most recent social report.
Include the cover image of the social report or a webpage related to sustainability, social responsibility, or stakeholder management.

Assessment criteria

• Comprehensiveness, depth, and relevance of analyses and discussion (40%) Extent to which concepts and theoretical frameworks are incorporated (30%) Inclusion and analysis of required company information (20%)
• Clarity and coherence of writing and correct adherence to the submission guidelines (10%)