PSB6012CL Business Research Method Coursework Question | SUSS

Published: 14 Apr, 2025
Category Coursework Subject Business
University Singapore University of Social Science Module Title PSB6012CL Business Research Method

Background

According to Statista (2023), the mobile penetration rate in Singapore has remained high at 168.3%, or 1.68 mobile subscriptions per person. In another independent poll conducted in 2018 by Reuters Institute for the Study of Journalism, it was reported that more than 90% of Singaporean adults were using a smartphone, exceeding that of other Asia Pacific countries such as Japan and South Korea. Even though it has a small population of 5.9 million people, Singapore is the third wealthiest country in the world based on GDP per adult. Singaporeans are obsessed with owning the latest models of mobile phones, especially among the young working adults. It is hardly surprising that Singapore has been designated by the major mobile phone vendors as among the first batch of countries to launch their latest smartphone models in recent years.

Apple has always been the most sought-after brand in Singapore, followed closely by Samsung, which has managed to narrow its gap with Apple in recent years. Competitions for market share remain very intensive, especially among the smaller players such as Huawei, Xiaomi, and Oppo. With the mobile phone vendors trying to outdo each other by launching at least a few new models each year, these vendors are finding it tough to maintain profitability in this important yet tight market. The management of one of the mobile phone vendors strongly believes that it is still possible to thrive in the Singapore market. It believes the key to its future success will depend on how well the company can build and sustain strong brand loyalty among its users. However, the management does not have a clear idea of the factors (or constructs) that drive brand loyalty in the mobile phone market.

Task

Assuming you are the research consultant contacted by this mobile phone vendor to design a business research study to meet the needs of the management.
You are to create a 4000-word business research proposal for a business research study to find out the factors (or constructs) that will impact brand loyalty of mobile phone users in Singapore.
In the research proposal, you are to include the following contents:
1) Introduction (a brief description of the research client business and the purpose and objectives of the business research project)
2) Problem definition (formulation of the research aims, research question, investigative questions, and research objectives)
3) Literature review for four factors (or constructs) you have identified as critical drivers of brand loyalty in the mobile phone industry
4) Proposed research design (to include research philosophy, research methodology, research strategy, data collection methods, and sampling techniques) plus justifications
4) Research ethics
5) Proposed data analysis plan (to include a framework to analyse and interpret research data, plus critically appraising the recommended data analysis techniques)
6) Plan for presentation and discussion of research findings
7) List of references (in APA referencing style)

Need Plagiarism free Answers for your college/ university Assignments.

Order Non Plagiarized Assignment

Learning Outcomes Assessed:

1. Critically examine current knowledge in a specified area as a means of establishing the status and limitations of current knowledge in that area to create a literature review.
2. Develop a business research question and justify its relevance to practice and its significance as a potential contribution to existing knowledge to create a series of research questions.
3. Select and justify a research methodology to meet specified research aims and objectives; create a methodological approach to investigate the research questions.
4. Critically appraise data analysis techniques; create a framework to analyse and interpret research data.

If you are stressed about the coursework on PSB6012CL Business Research Methods, then there is no need to worry now! Whether you need Business Analytics Assignment Help or Marketing Assignment Help, you will get expert guidance and help on business coursework help, which will make your concepts strong. We also provide you free coursework solutions that will help you in understanding. And the best part? All the content is 100% original, written by PhD expert writers, and is well-researched so that you get the best quality. So don't delay now; boost your grades with our help!

If you want to see the related solution of this brief, then click here: Business Research Methods

7IR002 Research Design and Practice Coursework 01 Research Proposal | University of Wolverhampton

A research proposal is a comprehensive document that outlines the planned research study, providing a detailed and structured overview of the research project.

Health Project Management Coursework Brief 2025 | Arden University

Health Project Management: Identify an area of practice from your review of the evidence that needs to change and is potentially within your power to influence.

MN-M534 Business Analytics Assignment 2 Coursework Brief | Swansea University

The second assignment follows on from the data analysis conducted in assignment 1 and will focus more specifically on presenting the data in a coherent report that conveys the meaning of the results you have provided.

BE562-7-SP Marketing & Innovation Coursework 2 Brief | UoE

For this coursework, you should assume the role of the director of marketing and sales. You are asked to develop a marketing strategy plan that is focused on your business’s innovative strengths and ultimately results in sustainable competitive advantage (SCA).

BE555 Consumer Behaviour Coursework 2 Brief | UoE

This coursework is a continuation of coursework 1, where you have developed journal entries by reflecting on your three personal consumption patterns and experiences. For this coursework, you must choose a single entry from your introspective diary from coursework

Analysis and Design of a Steel Frame Structure Using Computer Applications Coursework2 Brief

A clear space must be provided within the performance area of the theatre, bounded by gridlines 1 and 3 and gridlines B and C. No permanent structure may be provided in this space. At either end of the theatre space, there is a service zone where there are no structural restrictions.

Level 7 Knowledge Transfer Coursework Assessment Brief | Bournemouth University

Knowledge Transfer: The literature relating to organisational structure, how this affects knowledge transfer, and the layout of organisational facilities on the quality of ideas generation. The literature covering design protection across the globe.

MAN5066 Venue Operations and Supply Chain Management Coursework Brief | BCU

To stop you panicking about your coursework To remind you how to reference correctly To ensure you know how to format a professional report with style

FY026 Preparing for Success at University: Knowledge and Creativity Assignment Brief

Assignment Task of FY026: Write a reflective journal of 1000 words on your experience during Preparing for Success at University: Knowledge and Creativity (PSKC) module.

SBU300 Academic and Personal Development L3 Coursework Assessment Brief | SU

You will also complete formative assessment tasks, which do not count towards your grade. They are designed to help you learn and will assist you towards completion of the summative assessment

Online Assignment Help in UK