Category | Coursework | Subject | Marketing |
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University | University of East Anglia | Module Title | NBS-7086B Social Media and Digital Marketing |
Word Count | 4000 Words |
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Assessment Type | Assignment |
Academic Year | 2025-26 |
Produce a business report that makes the case for enhancing customer and organisational value for a selected business organisation of your choice by evaluating its overall technological engagement strategy derived from its current social media and digital marketing approaches and offering recommendations and suggestions for a new (or) enhanced business and revenue model.
The tasks and a suggested outline for this report are included below. The word counts are a suggestion only.
1. Cover page. Include a title, module name, and your ID number.
2. AI Declaration. The use of AI (e.g., ChatGPT) is permitted in this module only for idea generation. You must not use AI to write any part of the coursework. All students must include an AI declaration in their submission, even if they did not use any AI. If you used AI, you must declare the prompts you used.
3. Introduction. Produce a brief outline of your report, including aims, objectives, and an overview of your selected business organisation. (400 words)
4. Evaluate and critique the organisation's overall technological engagement strategy using selected and appropriate theoretical frameworks. You can do this by:
5. Offer a set of recommendations and suggestions for enhancing customer and organisational value, synthesising the results from your previous evaluation. You can do this by:
6. Summary and Conclusion. (400 words) Summarise your analysis by outlining a clear value proposition and positioning for a new (or) enhanced digital business model that creates value, offers a better customer proposition and experience, generates revenue for the organisation through monetisation, and expands the organisation into new business domains individually or in partnership with other stakeholders.
7. Appendices, Tables, Figures (to support your work – not included in word count).
8. References (not included in word count).
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