MSM7051 International Business Strategy Sem 2 Assignment Brief - 2025

MSM7051 Task/assessment brief:

Case Study Analysis Report.

For this assessment you must select an international company of your choice (with international operations) and analyse and critically evaluate its international operations of that company with respect to rationale for going international (global), entry into a foreign market and management of its foreign operations. You should also discuss the related challenges and issues it faces. Focusing on the chosen company, you are expected to conduct a detailed analyse of its internationalisation process.

You are to identify its decision to enter in a foreign market, what challenges it faces in that process, how it is managing its foreign operations, what mode of entry it adopted and why. This should be followed by a discussion of suggestions for future growth or changes in its exiting internationalisation strategies.

More specifically, there are three main aspects of this assignment. First, provide the theoretical background of the key areas/concepts covered. Second, provide a detailed overview of the case study company and, using secondary data, explain the internationalisation operations of the company focusing particularly on the theoretical areas you selected. Finally, present you findings/conclusions and link them with the theoretical areas covered. You can consider using some or all of the following suggestions.

• Analyse the historical strategic development of the chosen case study company (company background) leading to its decision to go global.
• Strategic choices available to the company, and why and how a particular choice to internationalise was made.
• Challenges of internationalisation the company faces along with the opportunities for the further growth of the company.
• Mode of entry in the foreign market adopted by the company the reasons for choosing such a mode.
• How is the company managing its foreign operations?
• You might consider the pros and cons of FDI from home country and host country perspective.
• Using different theoretical concepts, devise company’s growth trajectory, focusing particularly on building its presence in foreign markets.
• Devise a plan of action with recommendations.
• Use appropriate international business theories, models and/or frameworks to support your answer.

This assessment is to be completed by Wednesday 21st May 2025 and uploaded into Turnitin via Moodle.

The work is to be fully referenced throughout and should contain a complete and correctly Harvard cited a list of references. To ensure that correct citations are completed please consult https://www.citethemrightonline.com/ The marking rubric for this work is supplied, setting out the criteria against which this work will be evaluate, and the relative weight these criteria elements have in deciding your final grade. Please note that country evaluations will be largely descriptive elements within this work, and that the more analytical and evaluate content will be in the ‘recommendation and justification’ sections. Make sure that you balance your work appropriately. You must stick to the 2,800-word limit of this assessment.

Word count (or equivalent):

This a reflection of the effort required for the assessment. Word counts will normally include any text, tables, calculations, figures, subtitles and citations. Reference lists and contents of appendices are excluded from the word count. Contents of appendices are not usually considered when determining your final assessment grade.

MSM7051 Assessment Criteria

Learning outcomes assessed

This assessment evaluates all Learning Outcomes (1-6) as set out in the Module Descriptor. (see Module Descriptor for details)

L1: To Identify and analyse the opportunities and risks 
L2: Develop and use strategic decision-making skills
L3: Learn about international business theories, frameworks, and strategic choices
L4: Critically assess the relevance of internationalisation theories to practice
L5: Understand the motivating forces behind different foreign market entry decisions and evaluate the appropriateness of each entry method in a range of circumstances.
L6: Demonstrate critical understanding of how the international business operations.

MSM7051 Other skills/attributes developed

This includes elements of the Cardiff Met EDGE (Ethical, Digital, Global and Entrepreneurial skills) and other attributes developed in students through the completion of the module and assessment. These will also be highlighted in the module guidance, which should be read by all students completing the module. Assessments are not just a way of auditing student knowledge. They are a process which provides additional learning and development through the preparation for and completion of the assessment.

Marking/Assessment Criteria