MS70102E Summative Assessment 3 Element 3: Strategic Self- Marketing plan: Global Marketing and Digital Business

Summative Assessment 3

For element 3, you are required to prepare a self-marketing plan highlighting on the skills, competences, and capabilities you have acquired while studying this module. You could do this in a blog or in a simple write up that could later be updated onto your LinkedIn profile. On successful completion of the module, students will be able to: 

• Demonstrate a critical understanding of the impact of digital technology on marketing strategy in the current global context.
• Understand the current trends in global consumer behaviour and its impact on marketing strategy.
• Create and analyse a marketing strategy for a given organisation or product.
• Evaluate competing theories and models relevant to a given or chosen situation in creating a suitable marketing strategy.
• Understand and apply the principles of sustainable marketing and social responsibility to a given or chosen scenario.

Marking Criteria LO3, LO5

• Marketing Skills acquired 
• How the marketing Skills would help improve competencies
• Potential Marketing Capabilities to be achieved
• Standard of academic writing - Submission completely free of any spelling or grammatical errors. Professionalism demonstrated in writing the self-marketing plan.
  

Employability Skills 

This assessment covers the following employability skills, which you could demonstrate on your CV and at job interviews if you successfully pass the assessment: 
               
->    Writing   
->    Non-Verbal  
•    Problem solving  
•    communication skills
•    Take initiative and self-motivating  
•    Critical thinking  
•    Can work under pressure and to deadline  
•    Planning and organisation skill
•    Ability to learn and adapt  
•    Industry/commercial aware   
•    Digitally literate  
•    Creativity/lateral thinking  
•    Time management  
•    Project management  
•    Intellectual curiosity  
•    Interpersonal  
•    Leadership  
•    Perseverance  
•    Confidence