MN7053 Global Strategy, International Marketing and Operations Management Individual Assignment | University Of Leicester

Assignment Brief

This activity relates to ILO1, ILO2, ILO5, ILO6, and ILO7. Similar to your Group Assessment, select a global/international organization operating primarily in the fashion and apparel sector. The selected organization should be one that relies on a complex global supply chain, where critical components like textiles, dyes, or sustainable materials are essential for manufacturing their products.

You are required to individually assess the organisation as follows. 

1. Explain and illustrate the supply chain of the chosen organisation by determining all players (e.g., supplier of suppliers, suppliers, manufacturer/service provider, distributor, wholesaler, retailer, etc.) involved (for a single product, a product family, or the entire organisation).  
2. Critically analyse the main processes and operations (i.e., plan, source, make, deliver, return, enablers) of the selected organisation according to the supply chain operations reference (SCOR) model. Critically discuss the situation of the processes and operations of the chosen organisation according to the first two-level (level 1 and level 2) of the SCOR framework. 
3. What are the main capabilities of this organisation in international marketing (IM) and the global supply chain (GSC)? Then analyse these capabilities by value, rarity, imitability, and organisational support (VRIO) approach and discuss whether they are sustainable competitive advantages or not at a global level.
4. Conduct a critical analysis of various strategic management frameworks, identifying their key strengths and weaknesses. Based on this analysis, recommend the most appropriate strategic management framework(s) for your selected organization. Explain how your recommendation will enhance the organization’s global supply chain (GSC) planning and international market (IM) strategies.