MMP_4_POM Structured Marketing Assessment Brief | LSBU

The Assessment Task

•  Introduce key highlights and  milestones of the brand, its  performance, and its current  issues,

•  Demonstrate familiarity with theoretical concepts and frameworks and appropriate application of key theories throughout the report.

•  Relevant use of market data,  figures, and isual data from trusted sources to support discussion.

• Relevant use of visual data and notes from the portfolio  (from the ipsative assessment).

• Recommendations are justified and linked to the  previous analysis.

This assessment will fully or partially assess the following learning outcomes for this module.  Knowledge and Understanding: 

• Show knowledge of marketing concepts and principles  
• Understand the elements of the marketing mix 
• Provide an understanding of the wider marketing environment

Intellectual Skills: 

• Draw on a range of marketing theoretical models 

Practical Skills:

• Think independently 
• Work within time constraints

Transferable Skills:

• Problem solve more effectively