MMN230224 International Operations Management Coursework Assignment Remit

Formative Assessment (0%) 

This piece of coursework is a non-credited presentation conducted during the seminars and its purpose is to help your continuous learning. Formative feedback will be provided during seminars to support you in developing and improving your summative report. 

Over weeks 10-11 of the term time, students will prepare and deliver a short  presentation (maximum of 3 minutes in length) with the following elements: 

• What industry (e.g. public transport, aerospace, spirits, beauty and personal care, social care) will be investigated and how the strategic direction of one organisation operating in that industry impact the way it manages its operations? 

• Discuss one area of operations management and the important considerations for the chosen industry. 

• Preliminary reference list  

Slides should be appropriately referenced with sources from which arguments were taken using the Harvard Referencing system. An example of a Powerpoint presentation slide will be provided on the module website to support you in this task.  Presentations will take place over the weeks commencing Tuesday 2nd April and Monday 8th April 2023.  

Formative feedback, issued after your presentation, will help you to address identified weaknesses and take on board any suggestions for improvement to ensure that you can enhance your performance in the summative (formally marked) written report assignment, due in week 13.  

Summative Assessment (100%) 

You are required to write a 3,000-word report on how the concepts of operations management apply to ONE Industry. Your report should draw on examples of internationally renowned organisations within your chosen industry to  address the three sections below, with a critical assessment of the information gathered.

1. Select an industry (from the list below) and critically discuss how the strategic  direction of one organisation within that industry impacts the way in which its operations are managed.  

a. Public Transport 

b. Aerospace  

c. Spirits (including non-alcoholic) 

d. Beauty and personal care 

e. Social care 

2. Critically analyse only two areas of Operations Management from the list below,  considering how they might be applied by the selected organisation within your chosen industry and their importance in contributing to success. Draw on  practical examples of International organisations within that industry to illustrate  your points and ensure that you provide reference sources for all examples  conveyed: 

• 4Vs of operations and 5 Performance Objectives 

• Process Design, Layout and location 

• Service Design 

• Managing Quality in Operations 

• Lean Management in Operations 

• Capacity Management, Planning and Control  

• Sustainability/Green Supply Chain  

• Technological developments (e.g. AI, Blockchain) 

3. Identify and critically discuss current issues and challenges for sustainable operations management within your chosen industry.

Writing your report; additional points to enhance the rigour of  submission 

Report layout: a formal report structure should be employed in accordance with reporting conventions. To help you, an example of a report template has been provided for you (please refer to Appendix B).  

Executive Summary: an executive summary is NOT the same as an introduction.  They serve different purposes within a formal report. An executive summary is an abbreviated version of the whole report and provides a concise summary of the main points written within the report. It should cover the report's main discussion and key findings, conclusions and if appropriate, recommendations. It may be written in the  'past tense' or present tense (e.g. Findings highlighted that ....). Although it is the last piece of the report to be written, the executive summary is the first item that the reader should see and is positioned before the contents page.