MKTG801 Marketing and Enterprise Assignment 2025/26 | AIS

MKTG801 Marketing and Enterprise Assignment

POINTS to NOTE:

1. There are 100 marks for this assignment which is 25% of the final course grade.
2. The word limit for this assignment is 2,500 words (+/-10%), excluding references, figures, tables, and appendixes.
3. Use Arial or Times New Roman font size 12 and 1.5 line spacing.
4. Ensure you follow academic citation and referencing requirements, as failure to do so may invoke penalties. Use APA (7th ed.). A reference list is required.
5. You are also required to reference the use of any tools / software / application used. This includes the use of artificial intelligence (AI) to paraphrase or proofread, which requires a statement where applicable.
6. Upon submission your assignment will be checked for copied materials as well as the use of AI (artificial intelligence), with penalties to be applied where appropriate and if not appropriately referenced.
7. You may submit your assignment as a draft submission (Moodle/Turnitin) to check similarity prior to making your final submission.
8. Late submissions incur a 5% penalty (5 marks) for each 24-hour period up to 96 hours (after that time, your mark will be recorded as zero).
9. An extension may be granted if, within the prescribed timeframe, you submit an 'Assignment Extension Application' form with supporting documentation (e.g., a medical certificate) to the Programme Administration Unit.
10. As part of pass requirements for this course, you are required to pass each learning outcome at least once in this course.
11. You must gain at least 50% or higher for Assignment 4 to pass this course. A resubmission for assignment 4 (only) may be considered if you have scored 40% to 49%.

As set out in your Course Outline, this assignment requires you to:

Learning Outcome 4 - examine key characteristics of entrepreneurship and prepare a business plan for a new venture.

1. Select two companies that have entrepreneurial CEO and identify the main driving characteristics of each CEO. What are the positive outcomes of these characteristics on staff and customers and what drawbacks do they produce? (35 marks)
2. Select a product or service and develop a business plan that grows the new venture into a cashflow positive company within two years. The business can be in New Zealand or overseas and can relate to your own experience or to an interesting idea that you want to pursue to form the basis of a company. Use the business plan template in the class materials and include financial projections to demonstrate the growth and identify the competitive advantage to drive company growth. 65 marks

MKTG801 Marking Rubric