Auckland Institute Of Studies (AIS) Questions

MKTG801 Assignment 3: LO1 apply key marketing concepts when analysing marketing case studies and marketing problems; and LO3 assess/rectify mistakes in service delivery and discuss the key concepts of service marketing.

This is an individual assignment and must be entirely your own work. Students are reminded to read the assessment rules, including policies regarding dishonest work, in the Toi Ohomai Student Guide.

You have been appointed as an independent consultant to provide an evidencebased strategy analysis that would be suitable to inform the decision-making of Cooks Coffee Company Limited (CCC)[1] company executives.

BUSS611 Assignment 1: Question LO 1:Analyse and evaluate an organisation’s processes and procedures focusing on corporate social responsibility (CSR).  Propose a workable monitoring system for CSR that aligns with organisational goals.

MKTG801 Assignment: Select two companies that have entrepreneurial CEO and identify the main driving characteristics of each CEO. What are the positive outcomes of these characteristics on staff and customers and what drawbacks do they produce?