MKT750 (66789) Principles of Marketing L7 Module Handbook S1 2025

MKT750 Sustainable Development Goals (SDGs) and Graduate Attributes (GAs) in your module

Sustainable Development Goals (SDGs)

The UN SDGs are a comprehensive set of global goals to end poverty, protect our planet, and improve living conditions of the Global Population. You are encouraged to think critically and reflect on SDGs in the context of this module.

The following SDGs are relevant in the context of this module: 

MKT750 Aim and Learning Outcomes

Module Rationale

Marketing is a business activity that identified an organisations customer's needs and wants, determines which markets to best serve and designs the appropriate products to serve those chosen markets. Marketing is more than just an organisational activity - it is a business philosophy that impacts upon the entire organisation. This module is designed for MSc Marketing student from cognate and non-cognate backgrounds to introduce them to and develop their understanding of the nature, scope and breadth of the fundamental concepts and principles of marketing.

Overall Aim of the Module

The aim of this module is to provide students with a framework of knowledge on the principles of marketing. The module should provide students with a broad understanding of the fundamental concepts and principles of marketing which should enable them to;

1. Transfer this underpinning as they move further into their studies.
2. Understand the fundamental concepts and practices of marketing and the basic skills required to manage this function.
3. Have an appreciation for the contribution which marketing can make to organisational success and ways this may be both enhanced and evaluated.

Learning Outcomes

Successful participants will be able to:

1. Demonstrate a factual and/or conceptual knowledge and understanding of key areas in the field of Marketing together with the appropriate terminology.
2. Access, collect, categorise, and interpret (with guidance) information and data from a range of sources using defined techniques and methods / tools to accurately examine the complexity of an issue or problem in Marketing and/or the wider business environment, underpinned with theory.
3. Identify a broad range of marketing concepts and principles.
4. Analyse and evaluate the application of marketing concepts by products, services, or organisations.

MKT750 Assignment Details:

MKT750 Assessment Guidance

1. Word count includes in-text references and citations but excludes the title page, contents page,  tables, reference list and appendices.
2. Your work should include references to relevant journal articles and other good quality information sources and should be properly laid out using the Harvard system of referencing. More detailed guidance is available in the ‘Guide to Referencing in the Harvard Style’. We encourage you to make good use of all the support services offered by your Faculty Subject Librarian, further details are in the Learning Support Services Section.  
3. You should refer to the assessment criteria to provide fuller details of the marking criteria for each classification band.
4. In addition, you should refer to the standard assessment guidelines as presented in your Course Handbook/Support Area, this includes guidance and policies on referencing style, plagiarism, etc.
5. We recommend the use of Studiosity which offers constructive feedback on draft written submissions within 24 hrs.
6. Coursework must be submitted by the dates specified. Coursework submitted after the deadline, without prior approval, is not normally accepted. For further guidance on the late submission of coursework, please see the course handbook.
7. Non-compliance with the word limit will result in a penalty being applied in accordance with the University Word Limit Policy which can be found on your Course Support Area in Blackboard.

COURSEWORK 1 – Individual  Written Assignment (Max: 3000 Words)

Coursework 1 – A comprehensive analysis of the Internal and External Environments of a UK based Small to Medium Enterprise (SME), including marketing implications

Word Count: Maximum 3000 words

For this assignment, you must select a small to medium sized business (SME) from any sector that aligns with an SDG of your choice. The business must be registered and operate within the United Kingdom. Your chosen organisation must have a sufficient level of publicly available and accessible information to support your assignment. 

In this assignment you must conduct a detailed analysis of both the internal and external environments of your chosen Small to Medium Enterprise (SME), with a particular focus on how these factors influence the SME’s marketing strategy and overall business performance. The analysis will help to understand how internal factors such as organisational structure, resources, and capabilities influence the business, as well as how external factors such as market conditions, competition, and regulatory changes impact your chosen organisations strategic positioning.

Further instructions and a suggested assignment structure will be provided in class to facilitate further discussion around the assignment and to allow any questions / queries to be raised. 

1. The assignment will take the form of an individual word-processed report 
2. Your assignment must include a cover page, contents page, appropriate subheadings, page numbering. In addition, it must be written in an appropriate font and font size (i.e. Arial, Size 12).
3. Detailed assessment guidance will be given during seminar time in week 1 and aims to provide advice for this assessment exercise.
4. Completed assignments must be submitted in Word format via the Turnitin Dropbox in your Blackboard Ultra Course Area by the specified date and time outlined in the Key Assessment Information Table above. 
5. All submitted assignments should have the file name:
   i)"SurnameFirstNameBNumber" 
   ii)e.g. BrownJohnB00001234_AssignmentOne.

Coursework 1 – FEEDBACK

Written feedback will be provided to each individual student via their original submission on Turnitin 4+ weeks after the submission date.  Students will be alerted when their feedback has been released onto Blackboard Ultra. 

MKT750 Coursework 1 – ASSESSMENT RUBRIC/MARKING PROFORMA

MKT750 Coursework 2 Assessment Task

Coursework Part A (30%) – Reflective Written Assignment

In this assignment, you must write a personal reflection on your learning experiences in the MKT750 Principles of Marketing module. You must use a reflective thinking framework of your choice (i.e. Gibbs Reflective Cycle, Kolb’s Learning Cycle) to support your reflections on the following questions;

1. How has the module deepened your understanding of the principles of marketing / fundamentals of marketing and your understanding of how it impacts the entire organisation?
2. What were the module highlights for you and how do you feel you have applied this knowledge throughout the semester? How will you carry it forward into the rest of the qualification?
3. How has the module influenced your career plans and why?

Maximum: 1500 words.

1. The assignment will take the form of an individual written assignment.
2. Detailed assessment guidance will be given in the Week 1 
3. Completed assignments must be submitted in Word format via the Turnitin Dropbox in your Blackboard Course Area by the specified date and time outlined in the Key Assessment Information Table above. 
4. All submitted assignments should have the file name:
   i)"SurnameFirstNameBNumber" 
   ii)e.g. BrownJohnB00001234_AssignmentOne.

Part B: (10%): Discussion Boards 

This part of the assessment will take place in Week 6 , Week 9 and Week 11
A question (s) will be posted on Blackboard Ultra to a discussion board on these weeks based on the teaching topics.
You will be required to engage with the topic on blackboard, providing an answer or suggestion to the scenario which must be supported by appropriate academic sources. 
You are encouraged to discuss the topic with your fellow students on blackboard. 

Coursework 2 FEEDBACK

Part A: Written feedback will be provided to each individual student via their original submission on Turnitin 4+ weeks after the submission date.  Students will be alerted when their feedback has been released onto Blackboard Ultra. 

Part B: Feedback will be ongoing. 

MKT750 Coursework 2 – Part A – ASSESSMENT RUBRIC/MARKING PROFORMA