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| Category | Assignment | Subject | Marketing |
|---|---|---|---|
| University | Ulster University | Module Title | MKT724 Global Marketing |
| Assessment Title | Coursework 2: International Market Report |
|---|
The report should follow the content and structure as indicated for the group presentation (see Coursework 1 assessment guidelines above).
Completed assignments must be submitted via Turnitin by 12.00 midday on Tuesday 7th May. This date/time is final, and a late submission will be penalised by the deduction of marks unless there are clear extenuating circumstances that have been approved in advance of the deadline by the Course Director. All submitted assignments should have the file name: MKT724 Report. View additional ‘Standard Assessment Guidance,’ for further guidance applicable to all coursework elements.
Feedback on the report assessment will be provided via Blackboard by Tuesday 28th May.
Plagiarism
Please note that a random sample of students will be required to attend an academic discussion in relation to the work that they have produced and the references that they have sourced and used. In respect of group work you will be expected to answer questions on all of the work submitted on your behalf. If you are unable to discuss your work satisfactorily it is likely that we will move to apply
the usual plagiarism\third party collusion penalties.
|
Market Report |
80-100% Outstanding |
70-79% Excellent |
60-69% Good |
50-59% Acceptable |
40-49% Fail (Marginal) |
0-39% Fail |
|
Main content (70%) Mark: /70 |
Critical insightful evaluation & strongly applied to the company and country contexts |
Critical evaluation & strongly applied to the company and country contexts |
Comprehensive evaluation & strongly applied to the company and country contexts |
Accurate description with some critical evaluation and application to the company and country contexts |
Limited evaluation & description with limited application to the company and country contexts |
Limited/insufficient content with little or no application to the company and country contexts |
|
Conclusions and recommendatio ns (15%) Mark: /15 |
Outstanding, insightful conclusions and recommendations derived from evidence provided within the report |
Excellent, insightful conclusions and recommendations derived from evidence provided within the report |
Good conclusions and recommendations derived from evidence provided within the report |
Acceptable conclusions and recommendations derived from evidence provided within the report |
Basic conclusions and recommendations partly derived from evidence provided within the report |
Limited/insufficient conclusions and recommendations that are not derived from evidence provided within the report |
|
Presentation, Writing, Grammar, Reading & Referencing (15%) Mark: /15 |
Outstanding presentation, logically structured, using correct grammar & spelling. Exceptional reading and referencing, using a wide range of trade and academic sources |
Excellent, well- directed presentation, logically structured, using correct grammar & spelling. Excellent reading and referencing, using a wide range of trade and academic sources |
Good quality presentation, well structured, using correct grammar & spelling. Good reading and referencing, using a wide range of trade and academic sources |
Acceptable presentation & structure with acceptable grammar & spelling. Good reading and referencing, using a range of trade and academic sources |
Adequate presentation & structure, grammar & spelling. Basic reading and referencing, using trade and academic sources |
Poor/inadequate presentation, structure, grammar & spelling. Minimal/no evidence of reading and referencing |
|
Total Mark: /100 |
|
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