MKT4024 Developing Your Personal Brand, Assignment, Birmingham City University

MKT4024 Developing Your Personal Brand Assessment Brief

Assessment Information

A successful career depends on developing the right attitudes and behaviours.  This journey of personal development begins with a reflection on where you are now and where you would like to be in the future. By doing this, you can identify and focus on the competencies you need to develop during your time at university.  As a start to this journey, you are required to produce a personal development portfolio to appraise your current level of employability and prepare for your future career.

Assessment Tasks

Produce a personal development portfolio that includes ALL the following elements:

• A personal audit of your personality, traits, and goals using the Graduate+ Potential.ly system. A Reflection Required: Discuss what surprised you during the audit, and how this has shaped your understanding of your personal brand [10 marks].
• Analyse current job advertisements for your desired entry-level role and outline the required soft and hard skills.  Reflection Required: Evaluate your alignment with these requirements and what that means for your future development. [15 marks]
• Provide evidence of your current competence in at least two soft skills and two hard skills needed for the role in Task 2. Utilise an appropriate reflective framework to evaluate and describe your current capabilities. [20 marks]
• Develop a structured personal development plan using the template provided, detailing how you intend to improve both the soft and hard skills identified earlier. Reflection Required: Reflect on which actions you’re most confident about, and which areas may pose the biggest challenge. [15 marks]
• Professional Profile – CV & LinkedIn: Present your up-to-date CV, including screenshots showing it has been reviewed using the Graduate+ CV360 system. Then, present your LinkedIn profile (exported), ensuring it aligns with the CV and includes signs of active professional networking.  A LinkedIn profile - exported from LinkedIn - that aligns with the CV presented in Task 5 and provides evidence of professional networking. Reflection Required: Reflect on the differences between presenting yourself on a CV versus LinkedIn, and what this taught you about branding [15 marks]
• Forage Programme Completion: Provide a certificate of completion for a Forage virtual experience programme relevant to your chosen degree. A Reflection Required: Reflect on how the virtual experience influenced your perspective or direction regarding your career path.
  [15 marks]
• Task 7: Bronze Graduate+ Award Completion: Submit your Bronze Graduate+ Award certificate. A Reflection Required: Reflect on your experience pursuing this award and how it contributed to your employability or personal growth.
  [5 marks]
• At the end of your portfolio, you must include a short section titled “Overall Completion of Portfolio.” In this section, briefly confirm that all required components have been completed, all necessary evidence and certificates are included, and the work follows the structure outlined in the assessment brief.

NOTE: An additional 5 marks are available for the level of professionalism evident in your work, including the correct referencing of facts and frameworks.

Completion of this assessment will address the following learning outcomes:

• Recognise and apply transferable skills that are essential to a career in business
• Use key software applications that are commonly used in the workplace
• Demonstrate behaviours and attributes to improve their graduate employability
• Create a personal development plan to enhance their academic and professional performance

Referencing Style 

Harvard referencing must be used to identify the source of all facts, concepts and theories used in your document.  More information on referencing is available via the library's referencing guide.