MKT1120 Marketing Theory and Practice Assignment Middlesex University London

Module overview

Aims 

This module aims to provide students with an overview of key marketing concepts and apply them in a variety of organisations. The module will provide students with an initial introduction to the fundamentals of marketing and will provide a key foundation that is relevant across a variety of business courses. Students will develop knowledge and understanding of the core role of marketing, including the value of the marketing mix in ensuring successful marketing strategies, as well as the significance of external and internal environment for marketing practice.

Learning outcomes

LO1-Define key marketing theories, processes and concepts; their strengths and weaknesses and their use in different organisational contexts.
LO2-Identify the role and function of marketing within organisations
LO3-Recognise the role and importance of customers in marketing decision-making.
LO4-Employ marketing theory and models to identify market trends and challenges
LO5-Apply marketing theory to suggest and justify marketing mix decisions
LO6-Collect, organise and use a range of secondary information to inform marketing decision making

Learning and teaching strategy

The module will be delivered via workshops, using a student centred, active learning-based pedagogy. Students will have weekly reading and tasks to prepare for formative exercises, which will be an integral component of the module design. Students will be expected to engage in independent self-study activities to support their learning and to achieve success in module summative assessments.  
  
Additionally, the module will be supported by a comprehensive virtual learning environment. This will host a range of additional resources for independent study, enabling students to engage with the academic rigour of the marketing discipline and to understand the application of theory to practice.