MGT2120 Task 3– Diagnostic Data Analysis Assignment , UK

Introduction & Research Questions – Around 2 slides▪ Identifying the Problem

▪ Clearly define the business problem, providing background context to explain its significance. Describe how this problem impacts the organization and why it requires a data-driven approach.
▪ This is linked to your Task 1 and Task 2
▪ Identify the focus variables from your Task 1
▪ Finding Focus Variables and Their Determinants – You can use the variables from Task 1. Add an additional one if required.
▪ Identify key variables that directly relate to the problem (e.g., revenue, customer mix). Explain why these variables are important and outline the factors (determinants) that likely influence them. 
▪ This is linked to your Task 1 and Task 2
▪ Mention the Methodology
▪ The analysis will use descriptive statistics, correlation, and regression to explore relationships between customer behaviour and its determinants.
▪ Purpose of each method

Task 3 – Diagnostic Data Analysis – Consultancy Proposal slide (35 Marks – max 20 slides)

1.    Objectives of the task

a)    You are a consultant working on a research problem
b)    You have done the diagnostic analysis, and you are presenting the results to the client
c)    You should indicate the findings based on statistical analysis
d)    Give recommendations based on the results of the statistical analysis

2.    Dataset – Same as your Task 1 & 2 dataset

3.    You can take foundation insights from Task 1 and Task 2