MGBBT0FYP Business & Tourism Management Assignment 1 Brief | CCCU

Published: 19 Aug, 2025

Category	Assignment	Subject	Management
University	Canterbury Christ Church University (CCCU)	Module Title	MGBBT0FYP Business & Tourism Management

Word Count	3000 words
Assessment Type	Written Report
Assessment Title	Assignment 1

MGBBT0FYP Business & Tourism Management Assignment 1 Brief

MGBBT0FYP Assignment Requirements

Overview

This assignment is designed to provide you with basic and essential skills involved in planning, undertaking, and visually presenting a piece of independent learning in the form of a written report.
You will need to apply knowledge gathered in previous modules of the Foundation Year by producing a business plan focusing on the Business & Tourism Management Sector of the UK economy. You will make use of information gathered from the recommended sources.

Assignment task

You are looking to apply for a start-up loan of up to £20,000. Write a business plan in the form of a written report of 3,000 words.

The business plan aims to present a business idea within the Business & Tourism Industry using previous knowledge and business research skills.

WHAT ARE YOU ASKED TO DO?

The British Business Bank is the UK's national development bank. The British Business Bank was established to assist start-ups, established businesses or those looking to grow to find information and guidance around finance (British Business Bank plc, 2023). The British Business Bank aims to help businesses by:

Working with the Government, finance providers and institutions to make finance markets work better for smaller businesses.
Talking to businesses, trade bodies and industry experts to make sure the information and guidance provided is fully relevant.
Providing independent and impartial information – including guides, checklists, animations and articles
Helping drive sustainable growth and prosperity across the UK, and enable the transition to a net zero economy, by supporting access to finance for smaller businesses.
Adapted from the British Business Bank plc’s (2023) business plan template, you are required to produce a business plan of a new business in the UK within the Tourism Services Industry.

THE TASK WILL REQUIRE YOU TO:

Provide a brief history of the tourism sector and how it has developed linked to your chosen tourism sector.
Establish a new business idea within the Tourism Services industry.
Provide SMART objectives.
Conduct a personal SWOT analysis.
Identify and describe potential customers.
Discuss potential competition.
Discuss marketing plans in terms of promotional activities, and digital tools.
Identify key stakeholders.
Discuss organisational structure.
Highlight operational considerations such as laws, regulations, insurance, etc. 11. Consider financial aspects such as cash flow, expenses, etc.
Reflect on backup plans for loan repayments.

The British Business Bank plc (2023) business plan template can be found here (for inspiration only, please do not use this template!): https://www.startuploans.co.uk/business-plan-template/

Additional Information Required to Support Completing The Tasks Above

The tourism sector in the UK. Examples of businesses and commercial activities include, but are not limited to travel agents, outdoor activity providers, tour operators, travel retail stores, transportation (boat rides, train rides etc.), ticketing, marketing and promotions for events and attractions staff, etc. Do not produce a business idea related to hotels and/or restaurants.

Your Business Research Report Needs to Include:

1. Introduction

Give a brief history of the tourism sector and how it has developed linked to your chosen tourism sector.
Briefly describe your business idea and outline the different product(s) and/or service(s) you will offer. Justify this business idea with the use of research and statistics.
Describe and justify where your business will operate from.

2. Objectives

Provide 2 short-term, 2 medium-term, and 2 long-term SMART objectives.

3. Personal SWOT analysis

Perform a SWOT analysis of your own skills, experiences, knowledge, etc. related to your business idea. For example, you could mention any previous experience, employment, education/training, transferable skills, talents, traits, etc. List at least 3 for each.

4. Target customers and market

Identify and describe your potential customers. Use tables and different types of charts to support your findings on demographics, statistical data, forecasts, number of visitors, etc.
Identify the specific need, want and demand of the local market of your choice. Use images, reviews, and word of mouth to support your business idea. Explain how your business will cover this need, want, and demand.

5. Competition

Perform a competition analysis. Use maps, images, logos, or tables with your potential competitors in the area you have chosen.
Describe how your business is different to that of your competitors.

6. Marketing plans

Explain how digital technologies will assist you in creating marketing plans.
Explain three promotional activities and explain how they will help you meet your business objectives.

7. Operations

Provide details and explain two key stakeholders that will be important to running your business
Describe how many staff you will employ (if any). Will that change in the next 12 months? Describe and justify your long-term organisational structure.
Discuss any laws, regulations, or insurance that may be required for your business and/or industry.

8. Finance

After having completed Appendix A below, describe how you will spend the £20,000 towards starting your business. Justify the two largest expenses.

9. Back-up plan

Discuss what you will do if you are unable to make the loan repayments. Provide details of how you would manage these repayments in the case of an expected event. Describe how you feel this will be a realistic plan.

10. Conclusion

Justify how and why your business will be successful and why you should be given the start-up loan. Consolidate your key findings and give overall conclusive remarks.

11. Reference list

Only use the core and recommended books, texts, and resources. Use websites for your marketing research.

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Appendix A: Initial start-up cash flow forecast

(A) Cash in-flow

Cash in-flows	Description (as required)	Values
Total anticipated sales		£
Value of your Start Up Loan		£
Other sources of cash or equity		£
Existing assets for business purposes		£
	Total cash in-flows:	£

(B) Cash out-flows

Cash out-flows	Description (as required)	Values
Total anticipate cost of sales		£
Existing assets for business purposes		£
Rent or premises cost		£
Business rates for your business premises		£
Utilities (gas, electricity, water)		£
Insurance		£
Telephone and internet		£
Marketing and advertising expenses		£
Vehicle running costs		£
Equipment purchases or leasing		£
Postage, printing, stationery		£
Transport and delivery		£
Professional fees (legal, accounting, etc.)		£
Your salary		£
Staff costs		£
Start Up Loan monthly repayment – First Loan amount		£
	Total cash out-flows:	£

Your net cash flow (A-B)

Total cash in-flows	Total cash out-flows	Net cash flow
£	£	£

Mandatory Referencing and Research Requirements

Referencing Style

CCCU Harvard Referencing Style

Please reference your work according to the Canterbury Christ Church University Harvard Referencing style guidance. You can access this on Moodle.

For each reference used, provide the full Harvard reference within your References section and the core in-text citation if you are referencing something in your text. Have a minimum of 10 different references.

For academic research, include both direct and indirect citations only from the recommended materials outlined below. For marketing research, include references from an array of websites: competitor companies, VisitBritain.org, ONS and National Careers Services, suppliers, other relevant sources, etc.

Core texts:

Mandatory Sources to be included in the Assignment

1. Fletcher, J., Fyall, A., Gilbert, D., Wanhill, S. (2018) Tourism: principles and practice. Harlow: Person Education.

2. Madura, J. (2007) Introduction to Business. 4th edn. Thomson Higher Education. Available in Additional Resources in Moodle.

3. Fullen, S.L. and Podmoroff, D. (2006) How to write a great business plan for your small business in 60 minutes or less. Ocala: Atlantic Publishing Company.

4. Griffin, M.P. (2015) How to Write a Business Plan: A Step-by-Step Guide to Creating a Plan That Gets Results: AMA Self-Study.

5. Murray, J.W. (2008). The Complete Guide to Writing Effective and Award-Winning Business Proposals: Step-by-Step Instructions. Ocala: Atlantic Publishing Company.

6. Altinay, L., Paraskevas, A. and Jang, S. (2016) Planning research in hospitality and tourism. Second edition. Routledge, Taylor & Francis Group.

7. McKeever, M. (2018) How to Write a Business Plan. Berkeley, California: NOLO.

8. Saunders, M., Lewis, P., Thornhill, A. (2012) Research methods for business students. 6th ed. Essex: Financial Times, Prentice Hall.

9. Tracy, B. (2014) Marketing. New York: AMACOM (Brian Tracy Success Library).

10. MarketLine Industry Profile: Travel & Tourism in United Kingdom’ (2023) Travel & Tourism Industry Profile: United Kingdom, pp. 1–80.

Format of your submission and how your assignment will be assessed

This assignment should be submitted electronically via Moodle.

Please ensure that your work has been saved in an appropriate file format: only Microsoft Word - No other format will be accepted.
You can submit your work as many times as you like before the submission date. If you do submit your work more than once, your earlier submission will be replaced by the most recent version.
Once you have submitted your work, you will receive a digital receipt as proof of submission, which will be sent to your forwarded e-mail address (provided you have set this up). Please keep this receipt for future reference, along with the original electronic copy of your assignment.
You are reminded of the University’s regulations on academic misconduct, which can be viewed on the University website: Academic Misconduct Policy. In submitting your assignment, you are acknowledging that you have read and understood these regulations.
No assessment front sheet
It is the complete and sole responsibility of the student to upload their assessment to Turnitin for Marking prior to the specified deadline.
Assessment Filename - All uploads need to be submitted using the naming convention below:

Assessment type	No name and student ID number
Individual	Please do not save your final year project, as your name or
Assessment-	student ID number.
Final Year
Project

To avoid uploading issues students should aim to upload their assessment several hours prior to the deadline to avoid Turnitin issues around the deadline time or accidentally submitting to the wrong submission link. It is recommended to check that the assessment that has been uploaded is able to be read after you have uploaded it and if not to re-upload it. Contact the SST on your campus if you have any issues.
Students should not request lecturers to submit assessments on their behalf as they are unable to do so.

Any assessment submitted after the specified deadline will incur a late penalty as specified in CCCU Academic regulations unless prior approval has been granted for Exceptional Circumstances.

How Your Work Will Be Assessed:

Your work will be assessed on the extent to which it demonstrates your achievement of the stated learning outcomes for this assignment (see above) and against other key criteria like content, design and layout, as defined in the University’s institutional grading descriptors. If it is appropriate to the format of your assignment and your subject area, a proportion of your marks will also depend upon your use of academic referencing conventions.

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This assignment will be marked according to the grading descriptors for Level 0

Submission Requirements

Submission Platform

This assignment should be submitted electronically using Moodle to the Module Submission link

Submission Date &Time

All submission & resubmission dates and time are as stated at the beginning of this Assignment brief.

You should submit your Assignment for all deadlines earlier than 2:00pm on the date stated.

Late submissions can be accepted for Summative Submissions only up to a maximum of 2 working days after the submission deadline. This does not apply to resubmission deadlines. A 10-mark deduction will be made by CCCU for all late submissions.

Work submitted more than two working days after the deadline will not be accepted and will be recorded as a non-submission.

Assignments submitted to the Resubmissions deadlines will be capped at 40 by CCCU.

If you are affected by events which are unexpected, outside your control and short-term in nature (i.e. lasting one to two weeks), under the exceptional circumstances procedure you may be eligible for:

· A seven-day extension to your coursework (via self-certification request).

· A 14-day extension to your coursework (via evidence-based request).

· To defer your exam or time-constrained assessment if you have not yet submitted/attempted it (via self-certification or evidence-based request).

· To re-take an exam/time-constrained assessment, if you feel your performance on your first attempt was negatively impacted (via impaired performance request).

Please note students are only eligible to have a maximum of 2 self-certification requests per academic year.

You can make a self-certification request up to 14 calendar days before your deadline:

· for coursework it must be no later than 2pm on the deadline date

· for exams and time-constrained assessments, the request must be submitted no later than the start time of the assessment.

Table of Penalties

Issue with the Assignment

Penalty to be Applied

Suspected Academic Misconduct or Breach of Academic integrity

The Assignment will be graded zero. Written feedback will be ‘This assignment has been identified as potential Academic Misconduct/Breach of Academic Integrity. You will be invited to a meeting to discuss’.

You will be invited to a meeting with an academic Misconduct reviewer. When you attend the meeting if Academic Misconduct or the breach of Academic Integrity is upheld you will be asked to rewrite the section of the assignment it applies to and re-submit the assignment.

Do not upload any assignments to the AMC submission links before the meeting otherwise it will be removed.

Failure to attend the meeting means the assignment will remain graded at zero and you will be unable to pass the module until you have attended the

meeting.

The assignment is more than 10% over the prescribed wordcount i.e. for 3,000 words, if 3,400 is submitted excluding the cover page, table of contents, references and appendices.

A 10-mark deduction applied to the overall grade that is manually entered by the Lecturer. This deduction is capped at 40%, which means an assignment cannot get less than 40% if a deduction has to be made.

For example, if the mark for the assignment was 60. The lecturer would deduct 10 marks and the mark will be 50. Written feedback will also state ‘This assignment is 10% over the wordcount and 10 marks have been

deducted’.

Where assignments are more than 10% less than the prescribed wordcount and

lecturers cannot identify if the learning outcomes have been met.

This assignment will be graded below 40.

Where a student submits a .pdf instead of a word document.

This assignment will be graded a Fail.

The lecturer will grade as 1 and the written feedback will state ‘This is a pdf submission and is not allowed. All submissions should be in Microsoft Word format’.

Students not working in their groups as agreed by the lecturer.

This assignment will be graded a Fail.

The lecturer will grade as 1 and the written feedback will state ‘This

submission was not completed in the designated group’.

Please note: Where a student has asked the lecturer to move from their original group and the lecturer has agreed this does not apply.

For a presentation assignment that

requires oral delivery, and the student does not present in person.

The Oral rubric criteria is not moved, and the oral criteria will remain at zero.

For a presentation assignment and the student does not upload a converted PPT

To Word File with speaker notes.

The communication rubric criteria is not moved, and the communication criteria will remain at zero.

For a presentation assignment that requires oral delivery, and the student did not present on the day or upload the

presentation to a Word document with speaker Notes.

This assignment will be graded a Fail.

The lecturer will grade as 1 and the written feedback will state ‘There was no Oral presentation in class and the submission was not converted to Microsoft

Word’.

For a presentation assignment the student uploads a file that contains no slides and is simply continuous text.

This assignment will be graded a Fail.

The lecturer will grade as 1 and the written feedback will state ‘There are no slides present in the assignment submission’.

If the assignment is group work and the resubmission is not changed to individual work.

If a group assignment is failed then the resubmitted work must be changed by a minimum of 25% to make it an individual piece of work.

This means if a Group Presentation is 12 slides a minimum of 3 must be different to the group submission. If the assignment is a Group Poster with 6 text boxes then a minimum of 2 of them must be different

to the Group Poster.

This assignment will be graded a Fail.

The lecturer will grade as 1 and the written feedback will state ‘This resubmission should be individual and a minimum of 25% of the assignment has not changed’.

Where a written assignment has text that is unable to be read by Turnitin because it is either a graphical image (excluding Presentations & Posters); for example, a

screenshot or the assignment is written within text boxes on each page.

This assignment will be graded 0 and the written feedback should state ‘This assignment is unreadable by Turnitin and cannot be checked for Academic Misconduct. It has been referred for an AMC meeting’.

The assignment will then be referred for Academic Misconduct investigation.

An assignment that does not make use of

any Mandatory references provided in the

The reference rubric criteria is not moved and that criteria will remain at zero

assignment brief/Module Handbook.

An assignment has a reference list, but no citations.

The reference rubric criteria is not moved and that criteria will remain at zero.

Written feedback should state ’The reference criteria has been graded Zero as no citations have been used. Please include citations in your assignment

to support the academic points being made’.

An assignment has no citations and no reference list.

Foundation & Level 4 - The reference rubric criteria is not moved and that criteria will remain at zero. The written feedback will state ‘Please ensure that you use citations and references to support your assignment

submission’.

At Level 5 and Level 6 this would be graded as a Fail. The lecturer will grade as 1 and written feedback will also show ‘This assignment has no citations and no reference list’.

Where False references are included in an assignment.

This will be referred for Academic Misconduct.

This assignment will be graded 0 and the written feedback should state ‘This

assignment contains false references and has been referred for Academic Misconduct. You will be invited to attend an Academic Misconduct meeting’.

Assignment is submitted after the Late Deadline or if it is a Resubmission, after the Resubmission deadline

This assignment will be graded a Fail.

The lecturer will grade as 1 and written feedback should state 'This

assignment was submitted after the deadline. Please resubmit at the next resubmission opportunity.'

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