| Category | Report Writing | Subject | Management |
|---|---|---|---|
| University | Canterbury Christ Church University | Module Title | MGBBT0FYP Foundation Year Project |
| Word Count | 3,000 words, or equivalent |
|---|---|
| Assessment Type | Written Report |
| Assessment Title | Assignment 1 |
| Academic Year | 2024-25 |
Tourism has come a long way from its original, incipient stages. In the period following World War II, improvements in transportation-accessible commercial aviation and an efficient network of roads and railways-mass-market tourism suddenly became available to the average person.
Table of Contents Introduction.....................................................................................................................................3 2 Objectives........................................................................................................................................4
Short-term Goals:.........................................................................................................................4
Medium-term Objectives:............................................................................................................4
Long-term Goals:.........................................................................................................................5
Personal SWOT analysis.................................................................................................................5
Strengths include:.........................................................................................................................5 Weakness:....................................................................................................................................6 Opportunities:..............................................................................................................................6 Threats:............................................................................................................................................6
Target customers and market...........................................................................................................7
Potential Customers:....................................................................................................................7 Demographics:.............................................................................................................................7
Needs, Wants, and Demands Statement:......................................................................................8
Specific need:...............................................................................................................................8
Specific want:...............................................................................................................................9
How Our Business Meets These Needs:......................................................................................9 Competition...................................................................................................................................11
Competitive Landscape:.............................................................................................................11
Competitive Differentiation:......................................................................................................11
Marketing plans.............................................................................................................................12
Promotional Activities:..............................................................................................................13 Operations......................................................................................................................................14
Local Conservation Authorities:................................................................................................14
Tour Guides:...............................................................................................................................14
Long-Term Organizational Structure.........................................................................................14 Finances.........................................................................................................................................15
Back-up plan..................................................................................................................................16 Conclusion.....................................................................................................................................17 References.....................................................................................................................................19
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