MGBBT0FYP Assignment 1 Report Sample| PDF

Published: 28 Jun, 2025
Category Report Writing Subject Management
University Canterbury Christ Church University Module Title MGBBT0FYP Foundation Year Project
Word Count 3,000 words, or equivalent
Assessment Type Written Report
Assessment Title Assignment 1
Academic Year 2024-25

MGBBT0FYP Introduction

Tourism has come a long way from its original, incipient stages. In the period following World War II, improvements in transportation-accessible commercial aviation and an efficient network of roads and railways-mass-market tourism suddenly became available to the average person. 

Table of Contents

Table of Contents Introduction.....................................................................................................................................3 2  Objectives........................................................................................................................................4
Short-term Goals:.........................................................................................................................4
Medium-term Objectives:............................................................................................................4
Long-term Goals:.........................................................................................................................5
Personal SWOT analysis.................................................................................................................5
Strengths include:.........................................................................................................................5 Weakness:....................................................................................................................................6 Opportunities:..............................................................................................................................6 Threats:............................................................................................................................................6
Target customers and market...........................................................................................................7
Potential Customers:....................................................................................................................7 Demographics:.............................................................................................................................7
Needs, Wants, and Demands Statement:......................................................................................8
Specific need:...............................................................................................................................8
Specific want:...............................................................................................................................9
How Our Business Meets These Needs:......................................................................................9 Competition...................................................................................................................................11
Competitive Landscape:.............................................................................................................11
Competitive Differentiation:......................................................................................................11
Marketing plans.............................................................................................................................12
Promotional Activities:..............................................................................................................13 Operations......................................................................................................................................14
Local Conservation Authorities:................................................................................................14
Tour Guides:...............................................................................................................................14
Long-Term Organizational Structure.........................................................................................14 Finances.........................................................................................................................................15
 Back-up plan..................................................................................................................................16 Conclusion.....................................................................................................................................17 References.....................................................................................................................................19

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