MG5601 Business Intelligence CWK Assignment Brief | BUL

Published: 28 Feb, 2025
Category Assignment Subject Business
University Brunel University London Module Title MG5601 Business Intelligence
Word Count 3000
Assessment Type Coursework
Assessment Title Essay
Academic Year 2024-25

MG5601 Assignment Brief 

Intention and aims  

The central theme in MG5601 is to study theories and practices for Business Intelligence. Methods and theories have been introduced in this  module to help you understand the relevant issues. This coursework is designed to help you develop your understandings of the theories and  practices in business intelligence and apply the related techniques for resolving problems. The assessment/coursework provide opportunities to  

  • To demonstrate a knowledge of the business intelligence application  
  • To show an understanding of the material taught and related theory and techniques on the module  
  • To apply theory and material taught on course in practice  
  • To demonstrate team work  

Description of the Assessment:

The tasks and assessment for this coursework involves one part:

(1) Individual Essay  

Write an essay of up to 3000 words (inclusive of references, tables, figure captions, footnotes, and endnotes). All submission will be checked for inclusion of  any AI-generated content without appropriate acknowledgment.  

The essay presents the design of a business intelligence system for decision support for a real-life business, based on common assumptions for its  operations, including:  

  • Demonstrate essential business processes and data flow;  
  • Discuss a few real-life challenges that the business face;  
  • Discuss methods or techniques of business intelligence analysis (such as statistical/regression/time series/data mining) can be applied to support  business decision making. Examples can be presented for illustration.  

The following aspects can be considered:  

  • Purpose, objectives and background to the business  
  • Business offering (product and/or service)  
  • Features of new functions, illustration/demonstration can be considered  
  • Business strategy (including business model and research & development)  
  • Operational strategy (including principal risks and problems, resource requirements and staff core competencies)  

Here are some basic questions your pitch should try to answer:  

What is innovative about the business idea?  
What business analytics approach is used to implement it?  
Who is the customer?  
What customer need does the product/service meet?  
What are the competitive advantages of the new product/service? 

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MG5601 Assessment Criteria  

PG mark bands and grade point bands [Senate Regulation 3 (2013 starters onwards)] are:  

Indicative Mark Band 

Grade Point 

Grade

90 and above 

17 

A++

80-89 

16 

A+

73-79 

15 

A

70-72 

14 

68-69 

13 

B+

63-67 

12 

B

60-62 

11 

58-59 

10 

C+

53-57 

C

50-52 

48-49 

D+

43-47 

D

40-42 

38-39 

E+

33-37 

E

30-32 

29 and below 

F

Criteria 

A (A*, A+, A, A-) 

B (B+, B, B-) 

C (C+, C, C-) 

D (D+, D, D-) 

E/F (E+, E, F)

Quality of study and  depth of research;  correctness and  

completeness of  

development and  

implementation;  

coherency of  

presentation and  

quality of slides  

(40%):

Evidence of excellent  and comprehensive  research into the  

subject matter. All  analyses are correct  and interpreted at an  exceptional level. The  implementation  

examples and  

theories are relevant  to the assessment  task.

Evidence of very good  research into the  

subject matter. All  analyses are correct  and interpreted at an  excellent. The  

implementation  

examples and theories  are relevant to the  assessment task.

Evidence of good  

research into the  

subject matter. All  analyses are correct  and there is a high  level evidenced by  interpretation of  

theories and facts.  The implementation  examples chosen are,  for the most part,  

relevant to the  

assessment task

Evidence of  

satisfactory research  into the subject  

matter. Most of  

analysis is correct and  there is some  

evidence of sufficient  interpretation of  

theories and facts. The  implementation  

examples chosen are,  for the most part,  

reasonably relevant to  the assessment task.

There is no evidence  of satisfactory  

research into the  

subject matter.  

Analysis is incorrect  and/or incomplete.  The implementation  

examples chosen are  likely not to be  

reasonably relevant to  the assessment task.

Analytical and  

evaluative skills  

demonstrated by  

presentation and  

essay  

(30%)

Sophisticated  

analytical and  

evaluative skills  

demonstrated;  

Sophisticated  

explanation and  

justification provided.

Well-developed  

analytical and  

evaluative skills  

demonstrated;  

Well-developed  

explanation and  

justification provided.

Good analytical and  evaluative skills  

demonstrated;  

Good explanation and  justification provided.

Some analytical and  evaluative skills  

demonstrated;  

Some explanation and  justification provided.

No significant  

analytical and  

evaluative skills  

demonstrated;  

No significant  

explanation and  

justification provided. 

References / 

Referencing 

(10%) 

Excellent use of 

references which are 

accurately cited and presented in the text 

and in the references 

Section with  

consistent style. 

Very good use of 

references which are 

accurately cited and presented in the text 

and in the references section. 

Good use of  

references 

which are for the  

most 

part accurately cited and presented in the 

text and in the 

references section. 

Adequate use of 

references which may 

not always be 

accurately cited or 

presented in the text  or 

in the references  

section

Weak use of  

references 

which are not 

accurately cited or 

presented in the text  or 

in the references 

section.

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