| Category | Assignment | Subject | Marketing |
|---|---|---|---|
| University | ..................... | Module Title | Media Prima Berhad |
1. critically analyze contemporary marketing issues to understand their impact on marketing practice
2. demonstrate awareness of emerging tools, techniques, and practices in marketing
3. critically reflect on the changing marketing environment and your role within
4. demonstrate strong problem-solving skills and creative thinking
5. recognize the importance of a global perspective in business
Define and briefly describe the specific media company(orproject) you are looking at and what activity it does. This companymustbenon-UK, non-US, and sub $2 billion market capitalisation. Briefly consider the market context in terms of industry size, geographicscope, competition, customer base, dynamics for success withintheindustryand any other useful dimensions.
Describe and illustrate the value creationprocesswithin your chosen company, using the four-stage framework fromthecourse
textbook(s)*, in terms of Development/Production/Distribution/Monetisation,and other frameworks directly from the course.
Evaluate and analyse the degreetowhichthevalue creation process of your chosen business is being impactedbynewtechnologies, such as (but not limited to) Artificial Intelligenceor Metaversetechnologies.
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