| Category | Assignment | Subject | Management | 
|---|---|---|---|
| University | Regent College London | Module Title | MBA7061 Strategy Management | 
| Academic Year | 2025/26 | 
|---|
| Assessment Types | 
 Portfolio (3000 Words)  | 
| Assessment Title (weighting): | 
 Assessment 1 – Strategic Planning - Portfolio – 70% (Group and Individual)  | 
| Word Count | 
 3000 Words  | 
| Learning Outcomes: | 
 2,3,4  | 
LO2   Critically examine the complex challenges faced in the development, implementation and evaluation of strategic choices
LO3   Critically evaluate and synthesise information and data from appropriate sources and use these to make informed judgments in relation to strategic options within contemporary global commercial and non-commercial contexts.
LO4    Formulate and justify innovative, evidenced-based strategic proposals and solutions.
Throughout the module we will be examining a variety of strategy issues using a variety of research materials. Strategy in the context of contemporary business world will be explored, which includes an examination of global economic systems, instability, circular economy, new business practices, disruption, and business model innovation. Traditional and contemporary approaches to strategy, strategic thinking, and stakeholder engagement will be touched upon. Corporate, business, functional and network strategies will also be considered.
This assignment will allow the students to apply the learning from the module to a topic and will be submitted in the form of a portfolio with both group and individual components.
Task: Students are required to form a group of maximum four members to undertake this assignment. The group is expected to execute a strategy analysis for a self-selected organization from any IT/Tech/Online industry. This then leads to developing a strategic plan, with justification and evidence-based strategic recommendation for organization improvements.
Group Area -
Individual Area –
Choose one of the three main theoretical schools of strategic management—Business School, Positioning School or Resource-Based View (RBV)—to focus on throughout this assessment. In this section, address the following:
Based on your analysis of current industry trends, evaluate the strategic options/choices potentially available for your organisation, providing theoretical support to frame your discussion propose a 3-year strategic plan that will help the company achieve a sustainable competitive advantage. Address the following:
Using the strategic management theory you selected in Section A, critically evaluate the current strategic position of your chosen organisation from Section B. Assess the complex challenges faced in the development, implementation and evaluation. Applying your theoretical knowledge to assess the strategic options available to the company. (600 words)
Reflect on your understanding of the theory and consider the limitations of your chosen approach. Additionally, evaluate how governance, ethics, and corporate social responsibility are impacted by your strategic recommendations. (500 words and 200 for conclusion)
| 
 Relevance: Learning outcomes must be met for an overall pass  | 
 Knowledge and Understanding  | 
 Analysis, Creativity and Problem-Solving  | 
 Self-awareness and Reflection  | 
 Research/Referencing  | 
 Written English  | 
 Presentation and Structure 
  | 
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| 
 DISTINCTION 
 
  | 
 Exceptional Quality 85-100%  | 
 Work is directly relevant and expertly addresses the requirements of the brief. Learning outcomes are met.  | 
 Demonstrates an exceptional breadth and depth of knowledge and understanding of theory and practice which is beyond the threshold expectation for the level. Produces exceptional work which makes a contribution to knowledge in the subject area.  | 
 Presents an exceptional critique of advanced research material resulting in clear, original and illuminating conclusions. Expertly interprets complex matters and ideas and makes sound judgments in the absence of complete data. Demonstrates exceptional creative flair and a high level of originality. Develops distinctive, insightful and creative solutions to complex problems.  | 
 Provides insightful reflection and critical self-awareness in relation to the outcomes of own work and personal responsibility.  | 
 An extensive range of advanced research sources critically evaluated and selected. Sources cited accurately in both the body of text and in the Reference List/ Bibliography.  | 
 Writing style is clear, succinct and relevant to the requirements of the assessment. An exceptionally well written answer with only rare errors in spelling, grammar and punctuation. Uses a wide range of less common and more advanced vocabulary and sentence types fluently and flexibly to convey precise meanings. Paragraphs are expertly structured with linking and signposting.  | 
 The presentational style and layout are correct for the type of assignment. Evidence of planning and logically structured. Where relevant, there is effective inclusion of, and reference to, figures, tables and images.  | 
| 
 Excellent Quality 70-84%  | 
 Work is relevant and comprehensively addresses the requirements of the brief. 
 Learning outcomes are met.  | 
 Demonstrates an excellent breadth and depth of knowledge and understanding of theory and practice for this level. Clearly demonstrates originality in the application of knowledge.  | 
 Presents an excellent critique of advanced research material resulting in clear, original and illuminating conclusions. Comprehensively interprets complex matters and ideas and makes sound judgments in the absence of complete data. Demonstrates excellent creative flair and a high level of originality. Develops distinctive and creative solutions to complex problems.  | 
 Provides excellent reflection and critical self-awareness in relation to the outcomes of own work and personal responsibility  | 
 A wide range of advanced research sources critically evaluated and selected. Sources cited accurately in both the body of text and in the Reference List/ Bibliography.  | 
 Writing style is clear, succinct and relevant to the requirements of the assessment. A very well written answer with very few errors in spelling, grammar and punctuation. Uses a wide range of vocabulary and sentence types fluently and flexibly to convey precise meanings. Paragraphs are very well structured with linking and signposting.  | 
 The presentational style and layout are correct for the type of assignment. Evidence of planning and logically structured Where relevant, there is effective inclusion of, and reference to, figures, tables and images.  | 
|
| 
 MERIT  | 
 Good Quality 60-69%  | 
 Work is relevant and addresses most of the requirements of the brief well. Learning outcomes are met.  | 
 Demonstrates a thorough breadth and depth of knowledge and understanding of theory and practice for this level. 
 Demonstrates originality in the application of knowledge.  | 
 Presents a comprehensive critique of advanced research material resulting in clear and original conclusions. Systematically interprets complex matters and ideas and makes sound judgments in the absence of complete data. Demonstrates creative flair and originality. Develops creative solutions to complex problems. 
  | 
 Provides good reflection and critical self-awareness in relation to the outcomes of own work and personal responsibility, as required by the assessment.  | 
 A range of advanced research sources critically evaluated and selected. 
 In the main, sources cited accurately in both the body of text and in the Reference List/ Bibliography.  | 
 Writing style is clear, succinct and relevant to the requirements of the assessment. A well written answer with some minor errors in spelling, grammar and punctuation. Uses a range of vocabulary and sentence types to convey precise meanings. Paragraphs are well structured with linking and signposting. 
  | 
 The presentational style and layout are correct for the type of assignment. Evidence of planning and logically structured in the main. Where relevant, there is effective inclusion of, and reference to, figures, tables and images.  | 
| 
 PASS  | 
 Satisfactory Quality 50-59%  | 
 Work addresses the requirements of the brief, although superficially in places. Minor irrelevant content. 
 Learning outcomes are met.  | 
 Demonstrates a sufficient breadth and depth of knowledge and understanding of theory and practice for this level. 
 Demonstrates originality in the application of knowledge in places.  | 
 Presents some critique of advanced research material resulting in original conclusions. 
 Shows the ability to systematically interpret complex matters and ideas and makes sound judgments in the absence of complete data. 
 Demonstrates creative flair and originality. 
 Develops some creative solutions to complex problems.  | 
 Provides justified reflection and critical self-awareness in relation to the outcomes of own work and personal responsibility, as required by the assessment. 
 
 
  | 
 Advanced research sources critically evaluated and selected. 
 Some errors evident in relation to referencing the text and Reference List/Bibliography  | 
 Writing style is readable and relevant to requirements of the assessment in the main. Competently written with minor lapses in spelling, grammar and punctuation. For example, paragraphs are structured and include some linking and signposting. Sentences are complete. A range of appropriate vocabulary is used.  | 
 The presentational style and layout are correct for the type of assignment. Logically structured in the most part. Inclusion of figures, tables and images but not all relevant or referred to.  | 
| 
 FAIL  | 
 Borderline Fail 45-49%  | 
 Work addresses some of the requirements of the brief. Irrelevant and superficial content. 
 One or more learning outcomes have not been met.  | 
 Some omissions evident in knowledge and understanding of theory and practice for this level. 
 Demonstrates limited originality in the application of knowledge.  | 
 A limited critique of research material presented, with simplistic conclusions drawn. 
 Some complex matters and ideas interpreted but not systematically, resulting in flawed judgements. 
 Limited creativity and originality evident. 
 Demonstrates insufficient problem- solving skills and initiative.  | 
 Provides limited reflection and critical self-awareness in relation to the outcomes of own work and personal responsibility, when required.  | 
 Sources selected are limited and lack validity/relevance. 
 Poor referencing technique employed.  | 
 Writing style is generally readable but lacks relevance to requirements of the assessment in places. Intermittent lapses in grammar, spelling and punctuation pose obstacles for the reader. For example, some paragraphs may lack structure and there is limited linking and signposting. Some appropriate vocabulary is used  | 
 For the type of assignment the presentational style, layout and/or structure are lacking. Inclusion of figures, tables and images but not clear, relevant and/or referred to.  | 
| 
 Fail 0-44% 
  | 
 Work does not address the requirements of the brief. Irrelevant and superficial content. 
 One or more learning outcomes have not been met.  | 
 Demonstrates inadequate knowledge and understanding of theory and practice for this level. A lack of originality in the application of knowledge is evident.  | 
 An absence of critique of research material evident with unjustified conclusions. 
 Complex matters and ideas not interpreted correctly resulting in flawed judgements. 
 Creativity and originality are absent. 
 Insufficient problem-solving skills and initiative demonstrated.  | 
 Provides inadequate reflection and critical self-awareness in relation to the outcomes of own work and personal responsibility, when required.  | 
 Relevant and valid sources are not selected. 
 Poor referencing technique employed.  | 
 Writing style is unclear and does not match the requirements of the assessment in question. Deficiencies in spelling, grammar and punctuation makes reading difficult and arguments unclear. Unstructured paragraphs  | 
 For the type of assignment the presentational style, layout and/or structure are lacking. 
 Inclusion of figures, tables and images but not clear, relevant and/or referred to.  | 
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