Marketing Principles and Practice Assessment 3 - Marketing Plan Assessment Brief

Published: 12 Feb, 2025
Category Assignment Subject Marketing
University Brunel University London Module Title Marketing Principles and Practice 2023-24

Learning Outcomes Assessed

  • LO1 - Explain the significance of marketing as a management process and discuss it in the wider context of the organization.
  • LO3 - Identify key marketing problems and opportunities within an organization.
  • LO4 - Recognise the stages within a marketing plan and be able to differentiate between strategic and tactical marketing decision-making. 
  • LO5 - Identify and recognize the key models, tools, and concepts associated with marketing decision-making and apply them in the appropriate context of the organization.
  • LO6 - Recognise the elements of the marketing mix and explain how they are used to inform
    marketing decision-making.

Assessment Instructions

The case study and SWOT will be made available in the Assessment section of the Marketing Principles and Practice Moodle site. The SWOT is incomplete so you should add further points from the case study, and possibly the Asda website. Read through the case study and identify additional points that have not already been highlighted in the SWOT you have been given. Submit the SWOT as a table, including the points you have added, and place this at the start of your Marketing Plan. The SWOT will not be marked and should not be included in the overall word count for this piece of work. The information in the SWOT is there to help you justify your decisions. You should not suggest a strategy that you cannot justify using SWOT information. You should also use the SWOT information to support your marketing mix decisions.

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