| Category | Assignment | Subject | Marketing |
|---|---|---|---|
| University | University of Greenwich | Module Title | Digital Marketing Assignment |
This module enables you to better understand how customers and prospective customers communicate with firms online. Some of the key topics covered include digital marketing strategies, search engine marketing, and developing content.
On successful completion of this course a student will be able to:
1). Critically examine key digital marketing disciplines and develop a digital marketing campaign plan.
2). Critically examine key digital marketing disciplines such as digital marketing strategy, digital marketing applications, digital analytics, multi-channel marketing communications, and media management and develop a digital marketing campaign plan.
3). Critically appraise and justify the application of digital marketing tools in practice to engage with a diverse group of consumers and reflect on its ethical implications.
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