MARK1280 Digital Marketing Assignment University of Greenwich

Aims

This module enables you to better understand how customers and prospective customers communicate with firms online. Some of the key topics covered include digital marketing strategies, search engine marketing, and developing content.

Learning Outcomes

On successful completion of this course a student will be able to:

1). Critically examine key digital marketing disciplines and develop a digital marketing campaign plan. 

2). Critically examine key digital marketing disciplines such as digital marketing strategy, digital marketing applications, digital analytics, multi-channel marketing communications, and media management and develop a digital marketing campaign plan. 

3). Critically appraise and justify the application of digital marketing tools in practice to engage with a diverse group of consumers and reflect on its ethical implications.

Glossary

• A pre-requisite module is one that must have been completed successfully before taking this module. 
• A co-requisite module is one that must be taken alongside this module. 
• A learning outcome is a subject-specific statement that defines the learning to be achieved through completing this module.