MAR034-3 Global Marketing Strategy Assessment 2 Brief | UoB

MAR034-3 Unit Learning Outcomes

On completion of this unit, you should be able to:

1. Demonstrate the following knowledge and understanding

Identify, critically analyse and evaluate a range of global marketing concepts, theories and frameworks.

2. Demonstrate the following skills and abilities

Demonstrate a systematic understanding of global marketing concepts to develop feasible solutions to global marketing issues.

Completing Your Assignment

What Am I Required to do in this Assignment?

Answer two essay questions from a choice of four questions.

What do I need to do to pass? (Threshold Expectations from UIF)

Write answers to global marketing-related questions that show the understanding and application of global marketing theory and concepts.
Propose compelling and timely solutions addressing specific global or cross-cultural marketing problems.

How do I produce high-quality work that merits a good grade?

We will be filling this section in together in class on (Week 10) make sure you have downloaded/printed out the Assignment Brief and bring it to the session with you.

A set of possible questions will be circulated two weeks before the exam takes place. You should consider how you would answer each.

We would expect the students to cover:

Characteristics of a good assignment or examination answer

Answers the question(s) or completes the Task

• Ensure that you have completed all aspects of the task!
• Ask yourself how many aspects are implicit or explicit in the question/task

Has a clear and logical structure

• A short introduction
• Main body/middle section
• Conclusions/Recommendations

Observes style, etc. specification, e.g. word count (+/-10%)
Demonstrates understanding of the theory/principles/concepts

• By the correct application of (relevant) theory to the problem
• By the correct use of technical terms

Shows evidence of wider, 'serious' reading

• Through references within and at the end of your paper
• Through quotations: As Kotler (1997) has written, "..."

Includes relevant examples - brands, organisations - from the business and public sectors 
Attempts a 'holistic' - 360° - treatment of the task/problem
Shows a critical, 'thinking' point of view

• Includes a 'Surprise Me!' Factor
• Something individual, a uniqueness about your assignment

How does the Assignment Relate to what we are doing in scheduled sessions?

The assignment task draws on and explores your understanding of various aspects of global marketing strategy that we explore in class.

How will my assignment be marked?

Your assignment will be marked according to the threshold expectations and the criteria on the following page. Both essay responses are marked out of 100, and the grade is averaged using the simplified marking scheme.

You can use them to evaluate your work and consider your grade before you submit.