MANM331 Air Transport Market Analysis and Forecasting, Individual Assignment, University of Surrey

Market analysis:

- Select two market segments of your preferred airline: domestic (if applicable) and international.
- If the airine you’ve selected does not operate domestically, then the international airport pairs should cover two different regions.
- Based on historical traffic data, provide evidence to support your understanding of the market characteristics, how this market is now, and how it evolved over time.
- Highlight key factors influencing passenger demand, explain traffic trends of growth, cyclicality, seasonality and identify opportunities and risks.
- Include a commentary on the following: market share of the airlines serving the OD pairs, fleet allocation, mix of traffic, product offering, and competitive environment.
- State other factors/ events that might influence the airline’s plans.

General instructions:

- This report is an individual assignment and is NOT a group work.
- Produce your work in a report format, MS Word document ONLY.
- Word count is between 3,000 and 4,000 words (excluding figures, tables, references, and
appendices).
- All reports should fully reference sources of information using the Harvard referencing style.
- Submission due date: 13 January 2025 before 16:00 via Surrey Learn (Assignment dropbox).