Management Essentials CW2 Assessment Brief | BPP

Assessment Brief of Management Essentials

This module is assessed through one graded element worth 100%. You must achieve at least 50% to pass the module. For this assignment you will produce a Business Consultancy Report based on Coca-Cola, written in an academic style.
By completing this assessment, you will achieve the following learning outcomes (LOs):

• LO1 – Critically assess management practice within organisations.
• LO2 – Apply your understanding of management principles in relation to key business challenges.
• LO3 – Critically evaluate how management behaviours can promote organisational success.
• LO4 – Defend skills required to be an effective manager in a given business context.

Management Essentials Assessment Task

You are to critically evaluate the current management practices at Coca-Cola Corporation and recommend changes based on your evaluation that company must implement to improve its success in the Beverage sector.

Task 1 – Management Practices (LO1)

Conduct a comprehensive analysis of Coca-Cola’s management practices, describing their key aspects and critically assess these management practices.

Support your arguments with reference to appropriate academic literature, case study materials and your independent research.

Task 2 – Analysis of Business Challenges (LO2)

Identify significant business challenges faced by Coca-Cola. Apply relevant management principles to analyse how Coca-Cola addressed these challenges.

Support your arguments with reference to appropriate academic literature, case study materials and your independent research.

Task 3 – Impact of Management Behaviours on Organisational Performance (LO3)

Critically evaluate the potential impact of Coca-Cola’s managers’ behaviour on the overall organisation’s performance.

Support your arguments with reference to appropriate academic literature, case study materials and your independent research.

Task 4 – Management competencies development (LO4)

Critically assess different management competencies and defend why these skills are important for current and future managers at Coca-Cola to improve its success in the Beverage industry.

Support your arguments with reference to appropriate academic literature, case study materials and your independent research.

Assessment Guidelines:

Introduction

• Define leadership and management and provide an overview of the purpose of your report including an indication of the contents.

Task 1 – Management Practices

• Identify Coca-Cola’s mission, values and management practices.
• Critically assess whether Coca-Cola’s mission, values and management practices are all aligned.

Task 2 – Analysis of Business Challenges

• Identify and critically discuss 2 key challenges that Coca-Cola is encountering in the current environment.
• Conduct an analysis of Coca-Cola’s current management competency of Creativity and Innovation using relevant model/ framework.
• Critically discuss effectiveness of Coca-Cola’s current management competency of Creativity and Innovation to enable Coca-Cola’s management to resolve the challenges identified.
• Analyse the Coca-Cola’s management competency of Decision making using relevant model/ framework.
• Critically evaluate how effectively the management competency of Decision-making is being used in mitigating the challenges identified.

Task 3 – Impact of Management Behaviours on Organisational Performance

• Analyse the emotional intelligence of Coca-Cola’s managers using relevant model/framework.
• Analyse the positive and negative effects of these behaviours on Coca-Cola’s performance.
• Give recommendationsfor cultivating or modifying these management behaviours to enhance Coca-Cola’s success.

Task 4 – Management competencies development

• Select any 2 management competencies from the following and critically assess the selected competencies using relevant models/ frameworks.
• Managing Resilience
• Managing Stakeholder Relationships
• Managing Conflict and Negotiation
• Managing Teams
• Propose recommendations for developing and nurturing these skills among current and future managers at Coca-Cola to improve its success in the Beverage Industry.