LUBS5963 Entrepreneurship and Enterprise Creation Individual Assignment Semester 1, University Of Leeds

Assignment Outline – Individual Assignment

This assignment is designed to increase your understanding and experience of the new enterprise design process, reflective practice and entrepreneurship theory. Please complete both Part A AND Part B of this assignment.

Part A (worth 70% of assignment grade and should be 2,000 words in length)

-    Generate an idea for a product or service that can be developed into an opportunity for a new start-up enterprise.
-    Use the opportunity business model to research, develop and communicate your identified enterprise opportunity. Make sure you include the five dimensions (Proposition, People, Place, Process, and Profit) and relevant drivers of your enterprise opportunity. Your opportunity business model should be informed by comprehensive secondary research, with all secondary sources being cited following the Leeds Harvard referencing system.

Part B (worth 30% of assignment grade and should be 1,000 words in length)

-    Reflecting on your completion of Part A of the assignment, critically analyse how your entrepreneurial qualities (traits and / or mindset) impact the entrepreneurial process. Please answer the following questions: -

• How did your entrepreneurial qualities influence the idea generation and opportunity recognition phases of the entrepreneurial process?
• How might your entrepreneurial qualities be further developed in the future to enable you to effectively exploit the entrepreneurial opportunity presented in Part A of the assignment?