61815 Level 7 International Business in the Digital Economy Assessment 2 Brief 2024-25 | University Salford Manchester

Assessment task details and instructions

This module focuses on the development of digital technologies and their impact on the structure and operations of international businesses.

Write a 1,500-word report evaluating how the emergence of one of the following nine pillars of Industry 4.0 is impacting the strategy and operations of international businesses.

• Big Data and AI analytics
• Horizontal and vertical integration
• Cloud computing
• Augmented reality
• Industrial Internet of Things
• Additive manufacturing 3D printing
• Autonomous robots
• Simulation or digital twins
• Cybersecurity

You can choose any of the nine technological pillars mentioned above to evaluate and must support your discussion with evidence taken from academic and/or industry research.

Further details of the key concepts will be discussed during the module.

Learning outcomes:

1. Demonstrate critical awareness of the impact of digitisation on globalisation and the growth of international digital business.
2. Critically appraise the potential implications of Industry 4.0 technologies for international business.
3. Critically evaluate the role of digital technologies and platforms for business model innovation in international business.
4. Critically evaluate the opportunities and challenges of risk mitigation and sustainability in the Global Digital Economy and strategic responses to these.
5. Synthesise and critically review key trends and developments in a current field of research.
6. Effectively use digital and/or non-digital means to present ideas, analyse problems and develop and communicate clear and concise insights, conclusions and recommendations.
7. Develop and propose solutions to challenges arising from the digital environment of international business