LD9706: Marketing Metrics and Analysis Question

Module Learning Outcomes:

MLO 1: Have developed a critical understanding of marketing metrics, evaluation, and analytics, particularly in the context of digital marketing.

MLO 2: Develop appropriate analytical and critical evaluation skills to support organisational decision making for marketing.

MLO 3: Analyse and assess digital marketing strategies through deployment of relevant web/mobile analytical software and communicate the outcomes of this evaluation to a relevant business audience.

MLO 4: Make relevant decisions about taking forward or enhancing marketing campaigns based on this assessment and associated consultation.

Mapping To Programme Goals And Objectives:

This assessment will contribute directly to the following postgraduate programme goals and objectives.

Goal 1: To develop the skills necessary for employment and career progression

Students will be able to: 

• Demonstrate awareness of personal strengths and weaknesses and the ability to engage in continuing self-development
• Demonstrate the development of inter-personal and intra-personal skills
• Demonstrate competence in contemporary analytical and ICT applications

Goal 2: Be culturally and ethically aware

Students will be able to:

• Demonstrate their ability to work in culturally diverse groups and teams and make appropriate and personal contribution to team effectiveness
• Reflect on their own ethical values
• Understand the wider impact of individual or organisational decision making on social and environmental contexts

Goal 3: Have developed leadership and management capability

Students will be able to:

• Analyse and communicate complex issues effectively
• Demonstrate decision making, problem solving and project management skills

Goal 4: Have developed and applied knowledge of international business and management theory

Students will be able to:

• Acquire, interpret and apply knowledge of international business, management and organisational functions
• Demonstrate an understanding of the impact of innovative and contemporary research on the business and management community
• Acquire, interpret and apply specialist functional knowledge in relation to their programme of study

Goal 5: Have developed a range of research skills and project capabilities

Students will be able to:

• Plan and complete a major piece of research or project on a contemporary business, financial, management or leadership topic
• Demonstrate skills of analysis and synthesis in the application of research methods to the exploration of contemporary business and management issues