L7 Managing Products Assessment The University of Law

LEARNING OUTCOMES

1. Critically assess and awareness of how a physical/ digital product or service is  developed to meet customer needs. 
2. Gain an awareness of external factors that impacts on product (physical/ digital or  services) decisions. 
3. Multi-component analysis of business cases, process maps and business issues  to gain deeper insights. 
4. Ability to prepare a business case for physical/ digital products or services.
5. Critical awareness of the importance of environmental, social, and governance  (ESG) issues in managing physical/ digital products or services. 

ASSIGNMENT DETAILS 

Write a report which evaluates a genuine physical/digital product or service within  your chosen industry/sector, and offers recommendation for the continuous  
improvement of this product in line with the current industry trends; and/or for the  characteristics of a prototype if the chosen product is coming at the end of its life  cycle.  
As part of this report, you should consider the following areas: 

• Provide an insight of the context within which this chosen product was  
  developed to fulfil the strategic objective(s) of a specific company. You need to  clearly explain who has overall responsibility for designing, developing and  
  improving (the ownership) the selected product/service;  
• Critically appraise the key attributes of the chosen product and its main  
  competitors in the current market; 
• Critically analyse the current issues in managing this chosen product within  existing macro and micro environments, as well as associated risks; 
• Critically evaluate its current position within its product life cycle and its  
  market; 
• Conclude and recommend key features and processes that this product could  continuously improve to be in line with the constantly changing requirements,  and/or the characteristics of a prototype if the chosen product is coming at the  end of its life cycle.