International Marketing Concepts for Ethical and Sustainable Practice Summative Assessment 2 (CW2) , Assignment, GCU

Purpose of this Assessment

The purpose of this assessment is for you to demonstrate your understanding of the role of marketing as a business function for more responsible business in an increasingly global and digitised world. You will explore challenges and benchmarks for ethical and sustainable marketing. You are tasked to critically analyse and evaluate one organisation and benchmark its

CSR marketing practices against a third party standard/ benchmark/ criteria.

Organisations:
• Uber
• Nestle
• H&M
• Volkswagen
• Burberry
• Barclays Bank
• Oatly
• Asda
You can choose any benchmark that suits your business such as UN Global Compact, PRME. B Corp, FTSE4Good, Dow Jones Sustainability Index, WWF Sustainable Luxury.

Task Required

• Critically analyse and evaluate your chosen organisations CSR marketing practices and make suitable argument develop a line of reasoning to justify your response to the title/question. 
• Your essay should consist of an introduction of the organisation, the third party benchmark you are using and examples/ case study material of the organisation as evidence of your scrutiny.
• You can draw on examples of other similar organisations to compare and discuss the organisations approach to its CSR and marketing practices.

Learning outcomes: 

On successful completion the student should be able to:

• LO2. Examine and debate some of the contested issues and complex problems which marketers
• encounter and the role marketing plays in responsible and ethical corporate citizenship.
• LO3. Evaluate alternative responses to contemporary challenges in international marketing.

References

Notes:
Appropriate use of refencing and citation;
Cite the source by using Cite Them Right Harvard Referencing Conventions
o Please ensure you proof-read your work before submission;
o Your assignment should demonstrate your ability to use a wide range of information sources and to select and evaluate relevant information;
o Your assignment will gain good marks for being critical. Merely descriptive accounts will be penalised:
– please ensure you justify your ideas throughout;
o Your assignment will also gain good marks when concepts, theories and frameworks discussed in the module or explained in the recommended readings are reviewed and applied to the task.