| Category |
Assignment |
Subject |
Business |
| University |
University Of Hull |
Module Title |
772008 International Business in Practice |
Context
Imagine yourself in the role of a professional working for an organisation that is contemplating expanding its operations into a foreign country. The top management team must decide on a potential international destination. Your task is to evaluate the benefits and challenges of entering a specific foreign market. Recommend the best host market and justify your choice. Additionally, propose the most suitable entry method for the expansion.
- Note: Select a single target country for international expansion, focusing on the most suitable option based on your analysis. If the organisation has already established operations or businesses in that market through its subsidiaries, consider either selecting a different country or diversifying within the existing market by offering new or unrelated businesses.
Assessment Criteria and Programme Competence (PC):
PC6. Demonstrate global-mindedness and intercultural sensitivity, and show a heightened critical appreciation of diversity and inclusivity in business decision-making in cross-cultural settings.
PC7. Locate, embrace and leverage digital mediums, technologies, tools and platforms to deliver and evaluate business value, and technological and organisational implications.
PC9. Design and develop advanced specialist business projects, activities and plans, mirroring or based on real-world management practice.
PC12. Demonstrate integrated and synthesised understanding of the global dimensions of the business environment and intercultural mix in a local and international context.
