Business Fundamentals and Marketing, Assignment , Semester 1 - Ravensbourne University London

Assignment Instructions

For this assessment:

Imagine you own a marketing consultancy company, and you have been hired to help a start-up company market their product. 
 You will be given a company prospectus. 

In a 1250-word report, provide this company with advice on how to market their product(s). 
To do this draw from the Moodle exercises in which you developed your own Marketing Consultancy.  

Include brief summary of your own consultancy 

Guide the company on how and why they should develop their: 

Marketing segmentation 

Pricing and distribution 

Promotions 

Any changes you would suggest to their existing company 

Conclude with a summary of your suggestions

You will present this initial feedback to the company in a report format, you should      begin your work with an introduction and end with a conclusion.

Case study

Prospectus: Luxe Haven Retreats – A Distinctive Welsh Experience**

I. Executive Summary:

Luxe Haven Retreats unveils a unique and unparalleled vision for luxury hospitality in Wales. Our collection of exquisite hotels is poised to redefine opulence, sophistication, and personalized service. With a commitment to providing a distinctive Welsh experience, Luxe Haven Retreats blends contemporary luxury with the rich cultural heritage of Wales. This prospectus outlines our vision, offerings, and strategic objectives, positioning Luxe Haven Retreats as the epitome of refined elegance in the heart of Wales.

II. Company Overview:

2.1 Introduction:
Luxe Haven Retreats stands as a beacon of luxury in the Welsh hospitality landscape. Founded with a passion for creating unforgettable experiences, our collection of hotels embodies the spirit of Wales, offering guests an exclusive blend of contemporary luxury and traditional charm.

2.2 Mission:

Our mission is to set a new standard for luxury hospitality in Wales by curating exceptional stays that showcase the country's beauty, culture, and warmth. Luxe Haven Retreats aims to be the preferred choice for discerning travelers seeking an immersive and refined Welsh escape.

2.3 Vision:

Luxe Haven Retreats envisions creating a portfolio of luxury hotels that capture the essence of Wales. Through meticulous attention to detail, authentic experiences, and a commitment to sustainability, we aspire to be recognized globally for delivering unparalleled luxury rooted in the Welsh heritage.

III. Properties and Offerings:

3.1 Signature Hotels:

Luxe Haven Retreats boasts a collection of signature hotels strategically located across Wales, each designed to reflect the unique character of its surroundings. From historic estates to modern architectural wonders, our properties offer a diverse range of luxury accommodations.

3.2 Culinary Excellence:

Indulge in the artistry of Welsh cuisine at our onsite restaurants, curated by renowned chefs. Our commitment to gastronomic excellence ensures a culinary journey that celebrates local ingredients, regional flavors, and international influences.

3.3 Wellness and Relaxation:

Luxe Haven Retreats places a premium on guest well-being. Our hotels feature state-of-the-art spas, fitness centers, and wellness programs, providing a sanctuary for rejuvenation amidst the tranquility of the Welsh landscape.

3.4 Tailored Experiences:

We believe in curating personalized experiences that resonate with our guests. From guided tours exploring Wales's cultural gems to bespoke celebrations and private events, Luxe Haven Retreats offers tailored experiences that elevate each stay.

IV. Cultural Integration:

4.1 Welsh Art and Design:

Luxe Haven Retreats seamlessly integrates Welsh art and design into our properties, showcasing the work of local artists and craftsmen. From bespoke furnishings to curated art collections, each hotel is a canvas reflecting the rich cultural tapestry of Wales.

4.2 Local Partnerships:

Our commitment to supporting local communities extends to collaborations with Welsh artisans, winemakers, and producers. By championing local businesses, Luxe Haven Retreats contributes to the sustainable development of the regions in which we operate.

4.3 Heritage Preservation:

Luxe Haven Retreats recognizes the importance of preserving Welsh heritage. In our historic properties, we undertake responsible restoration projects, ensuring that the architectural marvels of the past coexist harmoniously with modern luxury.

V. Sustainability Initiatives:

5.1 Eco-Friendly Practices:

Luxe Haven Retreats is dedicated to environmental responsibility. We implement eco-friendly practices, from energy-efficient operations to waste reduction measures, minimizing our ecological footprint and contributing to the preservation of Wales's natural beauty.

5.2 Local Sourcing:

Our commitment to sustainability extends to the sourcing of materials and produce. Luxe Haven Retreats prioritizes local suppliers, reducing transportation emissions and supporting sustainable farming practices within the Welsh community.

5.3 Community Engagement:

Luxe Haven Retreats actively engages with local communities through philanthropy, employment opportunities, and cultural initiatives. We believe in being responsible stewards of the places we call home, fostering positive relationships and contributing to the well-being of Welsh communities.

VI. Future Expansion:

6.1 Strategic Growth:

Luxe Haven Retreats plans for strategic expansion, identifying key locations within Wales for new properties that align with our vision of luxury and cultural integration. Our growth strategy emphasizes maintaining the exclusivity and distinctiveness of each retreat.

6.2 Technological Innovation:

To enhance guest experiences, Luxe Haven Retreats is committed to embracing technological innovation. We are exploring advancements in hospitality technology to offer seamless services while maintaining the warmth and personal touch that define our brand.

VII. Financial Outlook:

7.1 Revenue Streams:

Luxe Haven Retreats generates revenue through luxury accommodations, culinary offerings, wellness services, and curated experiences. Our revenue model emphasizes the value of exclusivity, ensuring that guests are willing to invest in the unparalleled luxury and unique experiences we provide.

7.2 Investment in Excellence:

As part of our growth strategy, Luxe Haven Retreats allocates funds for ongoing property enhancements, staff training, and technological advancements. This investment ensures that our hotels consistently meet the highest standards of luxury, setting us apart in the competitive landscape.

VIII. Conclusion:

Luxe Haven Retreats is poised to redefine luxury hospitality in Wales, offering an immersive and refined escape that seamlessly blends modern luxury with Welsh heritage. Our commitment to authenticity, sustainability, and unparalleled service positions us as the premier choice for those seeking a distinctive Welsh experience. As Luxe Haven Retreats continues to grow, our dedication to excellence and cultural integration will remain at the forefront of our mission, inviting guests to indulge in the epitome of luxury amidst the enchanting landscapes of Wales.