EM4056 & EM4K56 Strategic Management and Finance Assignment Brief | Astone University

Assignment Brief/ Coursework Content:

Background:

This assignment is an opportunity for students to demonstrate their understanding of key terms and concepts of strategic management and finance. It offers scope for students to express their own analysis, thoughts and understanding in a creative manner, while drawing on learnings during the module, demonstrating a mastery of the subject.

The Task:

This coursework has two sections, based on two separate companies. 
Both sections must be completed.

Section A: Strategic Management Analysis (60% weighting)

You are required to conduct a strategic management analysis of VOLKSWAGEN AG .

At a minimum your analysis should include the following:

• Perform an External Analysis to evaluate the attractiveness of the business environment in which VOLKSWAGEN AG  operates. 
• Perform an Internal analysis to evaluate the culture of VOLKSWAGEN AG  and its resources and capabilities. 
• Fuse these findings using the SWOT framework. 
•  Using the TOWS matrix convert the SWOT into a set of strategic options for VOLKSWAGEN AG .
• Choose two of the recommended strategic options based on your analysis and critically discuss what problems may be encountered in implementing your chosen strategic options. Finally, suggest ways to best manage this implementation.

Section B: Capital Budgeting and Strategic Financial Analysis (40% weighting)

You are a consultant who specialises in analysing and developing strategic directions plans for business. You have a strong commercial understanding of how to apply the concepts and principles underpinning strategic analysis, planning and management coupled with a well-developed understanding of financial appraisal/ capital budgeting of potential major projects and investments, analysis of cash inflows, outflows and capital costs. 

You have been hired by 4FJ Pharmaceuticals to conduct a capital budgeting and strategic financial analysis report.

At a minimum your analysis should include:

• Specifically looking at the capital structure of the business and any impact that may have on the performance and resilience of the company looking ahead.
• Specifically looking at the current value of possible future projects.
• Give judgement on the usefulness of your analysis and its possible limitations.
• Further considerations that would be valuable to this analysis.
• Make recommendations.