Executive Leadership and Governance Summative CWK3 Brief - BPP

Published: 21 Feb, 2025
Category Coursework Subject Management
University BPP University Module Title Executive Leadership and Governance
Word Count 5000 words
Assessment Type Summative Assessment
Assessment Title Coursework 3 (CW3)
Academic Year 2025/26

ELG Summative CWK3 Brief

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ELG(S) _CW3

ELG(S) _CW3

Assessment Brief: The Coca-Cola Company

Leadership and Risk Management Report

You are a management consultant undertaking a series of projects for the Board of Directors of the Coca-Cola Company company. As a company, Coca-Cola Company regularly reviews the effectiveness of the Board as part of their Corporate Governance Strategy.
The Board have asked you to complete two pieces of work focussing on Executive Leadership and Governance. The two tasks are set out below PART A (Formative) – Board Review Report Extracts for new and existing Board Members.
You are required to produce a report which will cover a key section in the Annual Board Review. Two new board members have recently joined as non-executive directors who are to sit on the main board as well as joining the remuneration committee.

Part A : Board Review Report Extracts for New and Existing Board Members

Task 1 - Organisational Culture and the Role of the Board
Task 2- Corporate Governance
Task 3 - Regulatory Landscape and Management of Risk

Part B : Leadership Report

Task 1 - Leadership and Management
Task 2 - Leadership for Performance
Task 3 - Ethical Leadership

Your report extracts should contain the following sections ONLY:

1. Organisational Culture and the Role of the Board (LO1, LO4)

- An introduction of the leadership style and organisational culture at Coca-Cola.
- Describe the main duties of the board – what we are responsible for, and who we are responsible to

2. Corporate Governance (LO3)

- Explain Corporate Governance framework for Coca-Cola
- A critical evaluation of the remuneration committee’s role at Coca-Cola

3. Regulatory Landscape and Management of Risk (LO3)

- Evaluate the Board’s responsibility for risk management
- Analyse and evaluate the regulatory landscape for Coca-Cola and the impact regulators have on the company’s success
- Analyse and evaluate at least three risks faced by Coca-Cola
- Recommend and explain appropriate responses to the risks faced by Coca-Cola and explain the role of the Board in managing these risks No introduction, executive summary or conclusion to the report is required.

Task 1 -Leadership and Management (LO1, LO2)

  • Provide a critical evaluation of the Leadership and Management style at Coca-Cola using relevant models.
  • Provide a thorough comparison of Coca-Cola's s Leadership Style with that of at least one of its competitors, highlighting any issues for the company’s future development.
  • Provide a critical evaluation of Coca-Cola's ’s ability to handle significant business challenges in the future.
  •  Support your arguments with academic literature and references to other similar real companies.

Task 2 – Leadership for Performance (18 marks,LO1, LO2, LO3)

  • Create a Balanced Scorecard for Coca –Cola including a wide range of Strategic Objectives and Key Performance Indicators
  •  Provide an in depth explanation of how “Leadership for Performance” approaches can be used to help achieve the objectives identified above
  •  Provide a critical evaluation of key financial statements within recent 2022 quarterly results board reports and evaluate performance based on data provided
  • Support your arguments with academic literature and references to other similar real companies.

Task 3 - Ethical Leadership (LO3, LO4)

  • Critically evaluate at least one of the most significant ethical issues that Coca-Cola now faces.
  • Suggest a few recommendations on how these ethical issues identified can be managed effectively.
  • Support your arguments with academic literature and references to other similar real companies.

Presentation and Structure 

  • Clear structure and layout
  • Writing style: professional and concise
  • Appropriate Harvard referencing range and credibility of the sources use and correct application of Harvard referencing style throughout report and appendices

3. Marking Guide

Marking Guide (student version)
Part A – Board Review Report

Assignment task
Distinction (70-
100%)
Merit (60-69%) Pass (50-59%) Fail

Assignment task

Distinction (70-

100%)

Merit (60-69%)

Pass (50-59%)

Fail (0-49%)

Low fail (0%-39%)

Task 1

Organisational Culture and the Role of the Board

Guidelines:

Introduction

An introduction to the leadership style and organisational culture at Coca-Cola

Role of the board

·                     Describe the main duties of the board what we are responsible for, and who we are responsible to.

 

Introduce the

new board

members to

Coca-Cola's

and to their

specific roles

as part of the

Board.

(12 marks,

LO1, LO4)

 

 

 

 

 

Weak or No

A good introduction

about the culture of the organisation which also sets the context for the rest of the presentation.

Excellent/outstanding knowledge of the business context in which Coca-Cola operates.

Excellent/outstanding knowledge of the role of board members.

A good

introduction about the culture of the organisation, with some link to the rest of the presentation.

Good knowledge of the business context in which Coca-Cola operates.

Good knowledge of the role of board members.

A satisfactory

introduction about the culture of the organisation, with no link to the rest of the presentation.

Satisfactory knowledge of the business context in which the Coca-Cola operates.

Satisfactory knowledge of the role of board members.

A limited

introduction about the culture of the organisation, with no link to the rest of the presentation.

Limited knowledge of the business context in which the Coca-Cola operates.

Limited knowledge of the role of board members.

introduction about the culture of the organisation, with no link to the rest of the presentation.

Weak knowledge of the business context in which the Coca-Cola operates.

No knowledge of the role of board members.

Task 2 Ensure that the new board members understand the Corporate Governance context that Coca-Cola

operates

Corporate Governance

 

Guidelines

·                     Explain te Corporate Governance framework for Apple

·                     A critical evaluation of the remuneration committee’s role at

Coca-Cola

 

within, and their specific role as part of the remuneration committee.

 

(10 marks, LO3)

 

 

 

Excellent

understanding of the Domestic and International Corporate Governance Framework for Coca- Cola. Clear understanding of the remuneration committee’s role and responsibilities and the challenges faced by such a

committee.

Good

Satisfactory

Limited

Weak

understanding

understanding of

understanding of

understanding of

of the Domestic

the Domestic and

the Domestic and

the Domestic and

and

International

International

International

International

Corporate

Corporate

Corporate

Corporate

Governance

Governance

Governance

Governance

Framework for

Framework for

Framework for

Framework for

Coca-Cola.

Coca-Cola. Limited

Coca-cola No

Coca-

Reasonable

understanding of

understanding of

Cola. Clear

understanding of

the remuneration

the remuneration

understanding

the remuneration

committee’s role

committee’s role

of the

committee’s role

and

and

remuneration

and

responsibilities.

responsibilities.

committee’s

responsibilities.

 

 

role and

 

 

 

responsibilities.

 

 

 

Task 3 Ensure

Regulatory landscape and Management of Risk Guidelines

·                     Evaluate the Board’s responsibility for risk management

·                     Analyse and evaluate the regulatory landscape for Coca-Cola

and the impact regulators have on the company’s success.

·                     Analyse and evaluate at least three risks faced by Coca-Cola.

·                     Recommend and explain appropriate responses to the top three risks faced by Coca-Cola and explain the role of the Board in managing these risks

 

that the new

board

members

understand

the regulatory

landscape and

the key risks

that the Coca-

Cola Company

faces and the

board’s role in

assessing and

managing

risks.

(18 marks,

LO3)

 

 

Good evaluation of the board’s responsibility for risk management and of the regulatory landscape.

 

Limited evaluation of the board’s responsibility for risk management and of the regulatory landscape.

Weak evaluation

Excellent evaluation

of the board’s responsibility for risk management and of the regulatory landscape.

Satisfactory

evaluation of the board’s responsibility for risk management and of the

of the board’s responsibility for risk management and of the

 

Excellent analysis and evaluation of the three risks faced by Coca-Cola, with clear use of an appropriate risk management framework.

Clear and appropriate recommendations for the management risks.

Good analysis and evaluation of the three risks faced by Coca-Cola.

Good recommendation s for the management risks.

regulatory landscape. Satisfactory analysis and evaluation of the three risks faced by Coca-Cola.

Satisfactory attempt to make recommendations for the management risks.

Limited analysis and evaluation of the three risks faced by Apple. Limited attempt to make recommendations for the management risks.

regulatory landscape.

 

 

No attempt to make recommendations for the management risks.

Part B – Leadership Report

Assignment task

Distinction (70-

100%)

Merit (60-69%)

Pass (50-59%)

Fail (0-49%)

Low fail ( 0%- 39%)

Presentation and Structure

 

(8 marks)

 

Presentation and structure

·         Clear structure and layout

·         Writing style: professional and concise

·         Appropriate Harvard referencing: range and credibility of the sources use and correct application of Harvard referencing style throughout report and appendices

 

 

 

 

Presentation and

 

 

Presentation and

 

 

Presentation

 

 

Limited

 

Weak presentation, inadequate structure, weak referenced.

structure is

structure is good

and structure is

presentation and

excellent with

with precise, full

satisfactory

structure with

precise, full and

and appropriate

with full and

inappropriate

appropriate

references and

appropriate

references.

references

correct Harvard

references

Limited

extensively used.

referencing style.

(possibly

expression.

An exemplar of

A good example

limited in

 

structured layout

of structured

quantity;

 

and professional

layout and

largely correct

 

and accurate

professional and

Harvard

 

expression.

accurate

referencing

 

Inclusion of sources

expression.

style).

 

outside of the

 

Structured

 

prescribed course

 

layout and

 

reading.

 

mainly accurate

 

 

 

expression.

 

Task 1

Critically Evaluate the Leadership Capability within Coca-Cola with specific references to business challenges and current theoretical thinking around good leadership

Task 1 Leadership and Management

o    Provide a critical evaluation of the Leadership and Management style at Coca-Cola using relevant models.

o    Provide a thorough comparison of Coca-Cola's s Leadership Style with that of at least one of its competitors, highlighting any issues for the company’s future development.

o    Provide a critical evaluation of Coca-Cola's ’s ability to handle

significant business challenges in the future.

o    Support your arguments with academic literature and references to other similar real companies.

 

(18 marks, LO1, LO2)

 

 

Excellent evaluation of Coca- Cola's s leadership capability, showing a deep understanding of the case study and the context in which Coca-Cola operates. Insightful comparison with Coca-Cola's ’s competitors with examples of issues that Coca-Cola

may face in the future.

Good evaluation of Coca-Cola's leadership capability, showing an understanding of the case study and the context in which Coca-Cola operates. Good comparison with Coca-Cola's competitors with examples of issues that Coca- Cola may face in the future.

Satisfactory evaluation of Coca-Cola's ’s leadership capability, showing some understanding of the case study and the context in which Coca-

Cola

operates. Some comparison with Coca- Cola's ’s competitors.

Limited evaluation of Coca-Cola’s leadership capability, showing little understanding of the case study and the context in which Apple operates. Limited comparison with Coca-Cola’s competitors.

Weak evaluation of Coca-Cola's leadership capability, showing little understanding of the case study and the context in which Coca- Cola operates.

Little/no comparison with Coca-Cola’s competitors.

Task 2 Show how “Leadership for Performance” approaches can enable Coca-Cola to achieve its key objectives

 

(16 marks, LO1, LO2, LO3)

Task 2 Leadership for Performance

 

o    Create a Balanced Scorecard for Coca –Cola including a wide range of Strategic Objectives and Key Performance Indicators

o    Provide an in depth explanation of how “Leadership for Performance” approaches can be used to help achieve the objectives identified above

o    Provide a critical evaluation of key financial statements within recent 2022 quarterly results board reports and evaluate performance based on data provided

o    Support your arguments with academic literature and references to other similar real

 

 

Excellent use of the Balanced Scorecard with clear, measurable KPIs.

Excellent review of financial statements and application key ratios to interpret information.

Excellent and realistic strategies are explained which would help Coca-Cola to achieve key objectives through

high performance.

Good use of the Balanced Scorecard with relevant KPIs.

Good review a set of financial statements and use key ratios to interpret information Strategies are explained which would help Coca- Cola to achieve key objectives through high performance.

Satisfactory use of the Balanced Scorecard with an attempt to identify KPIs.

Brief review of financial statements, satisfactory application of key ratios to interpret information. Some strategies are explained which would help Coca-Cola to achieve key

objectives

Limited attempt at identifying objectives and KPIs for Coca-Cola Limited/no review of financial statements.

Limited application or very little application of key ratios to interpret information.

Limited strategies are explained which would help Coca-Cola to achieve key objectives through

high performance.

Weak attempt at identifying objectives and KPIs for Coca- Cola

No review of financial statements. No application or very little application of key ratios to interpret information.

No strategies are explained which

 

 

 

through high performance.

 

would help Coca- Cola’s to achieve key objectives through high performance.

Task 3 Critically evaluate ethical decision making at Coca-Cola and recommend how current ethical challenges can be effectively managed

(14 marks LO3, LO4)

Task 3 Ethical Leadership

 

o    Critically evaluate at least one of the most significant ethical issues that Coca-Cola now faces.

o    Suggest a few recommendations on how these ethical issues identified can be managed effectively.

o    Support your arguments with academic literature and references to other similar real companies.

 

 

 

Excellent understanding and critical evaluation of a recent ethical issue at Coca-Cola– uses an appropriate ethical decision making framework to analyse Coca- Cola’s response.

Identification of a range of current ethical issues and clear and realistic recommendations of how to deal with such issues.

 

Good understanding and critical evaluation of a recent ethical issue at Coca-Cola – uses an appropriate ethical decision making framework to analyse Coca-Cola ’s response.

Identification of a range of current ethical issues and good recommendations of how to deal

with such issues.

 

Satisfactory understanding and critical evaluation of a recent ethical issue at Coca- Cola

Identification of current ethical issues and an attempt made to recommend actions relating to these

issues.

 

Limited understanding and little/no evaluation of a recent ethical issue at Coca-Cola

Identification of current ethical issues with limited attempt made to recommend actions relating to these issues.

Weak understanding and no evaluation of a recent ethical issue at Coca-Cola

 

 

No Identification of current ethical issues with a weak/ no attempt made to recommend actions relating to these issues.

 

 

 

through high performance.

 

would help Coca- Cola’s to achieve key objectives through high performance.

Task 3 Critically evaluate ethical decision making at Coca-Cola and recommend how current ethical challenges can be effectively managed

(14 marks LO3, LO4)

Task 3 Ethical Leadership

 

o    Critically evaluate at least one of the most significant ethical issues that Coca-Cola now faces.

o    Suggest a few recommendations on how these ethical issues identified can be managed effectively.

o    Support your arguments with academic literature and references to other similar real companies.

 

 

 

Excellent understanding and critical evaluation of a recent ethical issue at Coca-Cola– uses an appropriate ethical decision making framework to analyse Coca- Cola’s response.

Identification of a range of current ethical issues and clear and realistic recommendations of how to deal with such issues.

 

Good understanding and critical evaluation of a recent ethical issue at Coca-Cola – uses an appropriate ethical decision making framework to analyse Coca-Cola ’s response.

Identification of a range of current ethical issues and good recommendations of how to deal

with such issues.

 

Satisfactory understanding and critical evaluation of a recent ethical issue at Coca- Cola

Identification of current ethical issues and an attempt made to recommend actions relating to these

issues.

 

Limited understanding and little/no evaluation of a recent ethical issue at Coca-Cola

Identification of current ethical issues with limited attempt made to recommend actions relating to these issues.

Weak understanding and no evaluation of a recent ethical issue at Coca-Cola

 

 

No Identification of current ethical issues with a weak/ no attempt made to recommend actions relating to these issues.

 

 

 

through high performance.

 

would help Coca- Cola’s to achieve key objectives through high performance.

Task 3 Critically evaluate ethical decision making at Coca-Cola and recommend how current ethical challenges can be effectively managed

(14 marks LO3, LO4)

Task 3 Ethical Leadership

 

o    Critically evaluate at least one of the most significant ethical issues that Coca-Cola now faces.

o    Suggest a few recommendations on how these ethical issues identified can be managed effectively.

o    Support your arguments with academic literature and references to other similar real companies.

 

 

 

Excellent understanding and critical evaluation of a recent ethical issue at Coca-Cola– uses an appropriate ethical decision making framework to analyse Coca- Cola’s response.

Identification of a range of current ethical issues and clear and realistic recommendations of how to deal with such issues.

 

Good understanding and critical evaluation of a recent ethical issue at Coca-Cola – uses an appropriate ethical decision making framework to analyse Coca-Cola ’s response.

Identification of a range of current ethical issues and good recommendations of how to deal

with such issues.

 

Satisfactory understanding and critical evaluation of a recent ethical issue at Coca- Cola

Identification of current ethical issues and an attempt made to recommend actions relating to these

issues.

 

Limited understanding and little/no evaluation of a recent ethical issue at Coca-Cola

Identification of current ethical issues with limited attempt made to recommend actions relating to these issues.

Weak understanding and no evaluation of a recent ethical issue at Coca-Cola

 

 

No Identification of current ethical issues with a weak/ no attempt made to recommend actions relating to these issues.

 

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