2140 Market Research and Consumer Profiling Video Presentation Assignment Brief | UCB

ASSIGNMENT TASK:

Deliveroo was founded by Shu after he moved to London in 2013. Today, Deliveroo operates a hyperlocal three-sided marketplace, connecting local consumers, restaurants and grocers, and riders to fulfil a mission critical, emotional purchase in under 30 minutes. By offering fast and reliable delivery which consumers can track online, Deliveroo has grown rapidly. Deliveroo now operates in 10 markets worldwide, working with thousands of restaurants and grocers, thousands of riders, and serving millions of consumers. 

You are tasked provide a Panapto video presentation to present the application of marketing techniques to develop a customer profile and persona suited for the brand Deliveroo. 

TASK GUIDANCE:

Create a presentation of NINE slides to include the following

• Introduce the brand
• Conduct a PESTEL analysis 
• Conduct a SWOT analysis
• Apply market segmentation techniques
• Create a customer persona
• Position the service
• Conclude the presentation
• Focus on attention to detail, quality of work and overall academic standards. 
• For additional guidance on this assignment, please access the assignment vodcast available on Canvas.

LEARNING OUTCOMES:

● Apply segmentation techniques, targeting, and positioning to identify customer profiles
● Propose a range of customer profiles and consumer persona from market research data