| Category | Assignment | Subject | Marketing |
|---|---|---|---|
| University | University College Birmingham | Module Title | Consumer Profiling |
Deliveroo was founded by Shu after he moved to London in 2013. Today, Deliveroo operates a hyperlocal three-sided marketplace, connecting local consumers, restaurants and grocers, and riders to fulfil a mission critical, emotional purchase in under 30 minutes. By offering fast and reliable delivery which consumers can track online, Deliveroo has grown rapidly. Deliveroo now operates in 10 markets worldwide, working with thousands of restaurants and grocers, thousands of riders, and serving millions of consumers.
You are tasked provide a Panapto video presentation to present the application of marketing techniques to develop a customer profile and persona suited for the brand Deliveroo.
Create a presentation of NINE slides to include the following
● Apply segmentation techniques, targeting, and positioning to identify customer profiles
● Propose a range of customer profiles and consumer persona from market research data
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