Customer And Supplier Engagement T3 Assessment Brief | University of Salford

Assessment Task:

Critically evaluate how marketing and supply chain management can determine the level of success during and the post Covid-19 pandemic. Ensure that you select any business organisation of your choice and use appropriate theories, models, and examples to underpin your answer, paying particular attention to global/international impact and sustainability issues. Specifically, you should include consideration of the following: 

A) A critical analysis of your chosen company's marketing and supply chain environment.

B) A critical analysis of how close synergies between Marketing and Supply Chain can enhance effectiveness, efficiency, and  customer service.

C) Customer service is an increasingly important aspect of competitiveness and a link between logistics and marketing. Evaluate the elements of customer service and critically discuss how they relate to marketing mix linking to your  chosen company.

D) What are operations and supply chain functions responsible for in each of the product  development phases?
 
E) Critically analyse the company’s (your chosen company) stance on digitisation, ethics, and sustainability in the area of  supply chain and marketing. 

Assessment Criteria

Details on the assessment criteria are provided at the end of this  brief. You should look at the assessment criteria to find out what we 
are specifically looking for in your assessment submission below:

Task

(A) A critical analysis of your chosen company's marketing and supply chain environment. You should pay particular attention to global/international impact of during and post Covid 19 pandemic on marketing and supply chain environment.

(B) A critical analysis of how close synergies between Marketing and Supply Chain can enhance effectiveness, efficiency, and customer service.

(C) Customer service is an increasingly important aspect of competitiveness and a link between logistics and marketing. Evaluate the elements of customer service and critically discuss how they relate to marketing mix linking to your chosen company.

(D) What are operations and  supply chain functions responsible for in each of the  product development phases?

(E) Critically analyse the company’s (your chosen company) stance on digitisation, ethics, and sustainability in the area of supply chain and marketing. 

Assessed intended learning outcomes 

On successful completion of this assessment, you will be able to: 

1. Demonstrate an understanding and awareness of key concepts  and current trends / challenges in Marketing and Supply Chain  Management. 

2. Demonstrate a critical awareness of the collaborative / integrative synergies between Marketing and Supply Chain Management. 

3. Critically analyse alternative functional aspects of / typical  approaches to Marketing and Supply Chain Management synergies  in the international business environment. 

4. Critically reflect upon issues of ethical /social responsibility and  sustainability concerns in Marketing and Supply Chain Management  synergies. 

On completion you will have developed the ability to:

5. Enhance and apply planning, organising, decision-making and  time management skills appropriate for use in an organisational  context.

6. Experiment and develop personal initiative and responsibility in  undertaking complex investigations in the solving of organisational  problems and issues.

7. Critically analyse and apply key ideas and concepts via  comprehensive research relevant both to the subject area and to  professional practice in the field.