| Category | Assignment | Subject | Computer Science |
|---|---|---|---|
| University | University of Bedfordshire (UOB) | Module Title | CIS111-6: Intelligent Systems and Data Mining |
| Word Count | 5000 words |
|---|---|
| Assessment Type | WR Artefact development |
| Assessment Title | Design of Data Mining Solutions for Bank Marketing |
| Submission Deadline | Marks and Feedback |
| Before 10 am on: Submission is due week 6 Fri 09/01/2026 | 20 working days after deadline (L4, 5 and 7) 15 working days after deadline (L6)10 working days after deadline (block delivery) |
| Unit code & title | CIS111-6: Intelligent Systems and Data Mining |
| Assignment title | Design of Data Mining Solutions for Bank Marketing |
| Assessment type | WR Artefact development |
| Weighting of assessment | 100% |
| Unit learning outcomes |
1. Analyse Data Mining (DM) techniques capable of supporting practitioners to make reliable decisions which require predictive modelling, for example, in a business scenario such as a marketing 2. Demonstrate results of using an efficient technique which is capable of finding a solution to a given predictive problem represented by a data set 3. Evaluate the prediction accuracy of a DM technique in terms of differences between predicted values and the given data |
Students will develop an AI solution for saving the cost of a direct marketing campaign by reducing False Positive and False Negative decisions. A cost efficient solution is expected to support the marketing campaign with accurate predictions for a given client profile.
Examples of cost-efficient solutions for direct marketing are provided on the UCI Machine Learning repository describing a Bank Marketing problem.
Examples of previous outstanding assignment reports and MSc projects
Do You Need This CIS111-6 Intelligent Systems and Data Mining Assignment?
Order Non Plagiarized AssignmentEach student is expected to run individual experiments to find an efficient solution and describe experimental results in an individual report. Students could choose one of three options to work on the assignment: (i) as a group manager, (ii) as a group member, or (iii) as an individual. If students will work in a group, the group manager arranges the comparison and ranking of designed solutions.
To design a solution, students will use Data Mining techniques such as Decision Trees. Students are recommended to use R scripting (for beginners) via an online RStudio Cloud platform. Other scripting languages such as Python supported e.g. by Google Colab online platform are recommended for advanced students.
Tutorial (to meet the core assignment requirements)
Here is a Python implementation (reproducible in Google Colab) along with a description. This tutorial outlines the steps required to meet the Threshold Expectations described in the section below.
Download the Bank Marketing Data (bank-additional.csv) and R script (A1_bank_marketing.R) which are required for individual experiments. Other datasets from Kaggle or UCI, which are related to the unit, could also be used.
Is there a size limit?
5000 words
How does assignment relate to what we are doing in scheduled sessions?
Data Mining techniques and use cases developed in R will be considered during lectures and tutorials.
Your assignment be marked according to the threshold expectations and the criteria on the following page.
You can use them to evaluate your own work and estimate your grade before you submit.
| # | Weight, % | Lower 2nd – 50-59% | Upper 2nd – 60-69% | 1st Class – 70%+ |
| 1 | Analysis (30) | Fair analysis of the basic approaches | Relatively good analysis of the relevant literature, mainly covering the state-of-art | Excellent analysis of the relevant literature, fully covering the state-of-art |
| 2 | Design (40) | Fair design of a basic solution providing a reasonable performance within a single set of parameters | Design of a solution providing a fair performance in a series of experiments with different sets of parameters | Design of a solution providing aperformance, competitive to knownfrom the literature, in a series of experiments with different sets of parameters |
| 3 | Conclusion (30) | Fair conclusion on the experimental resultsobtained within a single set of parameters | Conclusion on and comparison of the experimental results obtained within two different sets ofparameters | Conclusion on and comparison of the experimental results obtained within multiple sets of parameters, demonstrating a solution which provides a competitive performance |
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