| Category | Coursework | Subject | Business |
|---|---|---|---|
| University | University of Roehampton | Module Title | Business Research Methods |
Select a topic of interest or business problem relevant to your degree specialism, e.g. strategy, supply chain management, international business & economics, marketing, finance, or human resources. Choose one of these topics that motivates you and that you are likely to pursue for your Dissertation or Consultancy Project (you may change your mind later, but it will be to your advantage if you stick to it, so choose carefully). This will require some preliminary research into that specific area.
Provide the following subsections and address the following tasks for the chosen business problem:
| 1.1 Research problem | Short explanation of the research problem and the particular question that you would want to study (about 150 words). |
| 1.2 Selected key readings (Literature review) | An introduction that provides a brief commentary of key relevant literature. Be sure to justify your choice of these references in introducing the existing knowledge on your topic (about 500 words). Attach a full visual presentation such as a mind map, a Venn diagram, or a grandfather, father, son literature map in the report’s appendix to show the scope of your review of literature. That visual presentation will be considered when marking together with your brief commentary. |
| 1.3 Two appropriate research methods (critique) | A detailed critique of at least two well-used research methodologies in the literature you have reviewed. Discuss a) how they are applied; b) how the methods were deployed to provide a worthwhile contribution to theory and research and c) what gaps the methods may leave that could lend the area to further analysis (and an opportunity for your own research). Discuss pros and cons of methods in the context of the proposed research question / research problem; and demonstrate full awareness of constraints and limitations deriving from investigation (about 1,500 words). |
Provide the following subsections and address the following tasks for the chosen business problem:
| 2.1 Instrument | Provide the details of a proposed research instrument such as, an interview guide, survey questionnaire, or other appropriate instruments. It’s also recommended to include your target participants. Provide this as an appendix to your report. Write 500 words of reflection, regarding how you have designed the instrument and why the way you did. The instrument is only for illustrative purposes and does not necessarily have to be complete. |
| 2.2 Conclusions | Concluding evaluation of instrument’s expected value for the research question(s) that you consider worthy of further investigation, and reflective by taking section 1 into account (about 350 words) |
| 2.3 Bibliography (covers section 1 and 2) | A bibliography containing a minimum of 12 references to relevant journal articles from good academic sources, including at least 6 published in the last 24 months and all cited in your analysis (recommended). Please include all references referred to in section one and two here. Note that the references listed in the full visual presentation (see subsection 1.2) must also be included here. |
Provide the following subsections and address the following tasks for the chosen business problem:
| 3.1 Relevance and audience | Briefly explain who and why may be the right audience for implementing the potential findings from the suggested research (about 200 words) |
| 3.2 Communication of research | Reflect what kind of summarising, media, and design of the report would be needed to disseminate the outcomes properly and most effectively. Who could be partners in public organisations, NGOs, associations, or industry? (about 200 words). |
You are invited to submit a one-page outline specifying in brief full sentence bullet points how you think to address the following tasks:
1.1 Research problem, especially a precise definition and justification why chosen
1.3 Two appropriate research methods, especially how these are suitable to address the problem stated in 1.1.
2.1 Instrument, especially what research arenas & disciplines, ideas, examples read, techniques, or any other input will inform how that instrument is created.
The purpose of the formative submission is to receive feedback and to be advised what are the points with the most radical potential to improve the work. The formative assessment will not be marked, and it will not be considered in any form when the final submission is reviewed.
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