BUS7C6-Globalisation and Contemporary Issues in International Business, Portfolio Assignment, Wrexham Glyndwr

Assessment task details - 

In this portfolio assignment, you will analyse and present how a selected company or organisation addresses key challenges in the global business environment. The portfolio consists of five components:
1.    A written report.
2.    A poster presentation summarising key findings.
3.    A PowerPoint presentation to communicate the core issues and proposed solutions.
4.    A critical reflection on the learning experience.
5.    Annotated Bibliography 
6.    Main reference list in In Wrexham Harvard Referencing style.
The portfolio will demonstrate the students’ ability to critically evaluate challenges, develop creative business solutions, and present their findings in different formats suitable for professional and academic environments.

Portfolio Structure and Content:

1. Written Report - (Addresses LO1, LO2) 

a. Title page
•    Contents page

b. Introduction and Company Overview 
Briefly describe the selected company/organisation, its global operations, and market position. Discuss the company’s relevance to the global business challenges being examined.

c. Critical Evaluation of Global Business Challenges / Opportunities
Critically evaluate the key challenges/ opportunities the company faces in the international business environment, focusing on:
->    Economic and political factors.
->    Globalisation impacts on market entry and expansion.
->    Technological advancements and their influence on business operations.

d. Risk, Socio-Cultural, Ethical, and Legal Considerations
Analyse the following considerations in relation to the company’s international market entry strategies:
->    Risk management (economic, financial, operational risks).
->    Socio-cultural and ethical drivers affecting business strategy.
->    Legal and regulatory challenges in foreign markets.

e. Conclusion and Recommendations
Propose strategic solutions and recommendations for the company to overcome global business challenges. Focus on:
->    Innovative market entry strategies.
->    Addressing international competition and enhancing global competitiveness.
->    Managing risks and leveraging foreign direct investment opportunities.

2. Poster Presentation (Addresses LO4)

Aim: To visually summarise the main findings of the written report, highlighting key global challenges and solutions for the chosen company.
Requirements:
•    Size: A1 format, suitable for digital or physical presentation.
•    Content: The poster should include:
->    Title and company overview.
->    Key global business challenges/ Opportunities 
->    Risk, ethical, and legal considerations.
->    Strategic solutions and recommendations.
•    Design: Use visuals (graphs, charts, images) to support your content, ensuring a clear and concise presentation of the most important points.

3. PowerPoint Presentation (Addresses LO3 and LO5)

Aim: To present your key findings, challenges, and solutions in a professional format suitable for an audience.
Requirements:
•    Slide 1: Title slide with project title, your name, and the company name.
•    Slide 2: Overview of the company and introduction to global market. 
•    Slides 3-4: Key challenges/ Opportunities in the global business environment and marketing.
•    Slides 5-6: Risk, socio-cultural, ethical, and legal issues. For example, doing as PESTLE analysis. 
•    Slide 7: Technological advancements and their impact.
•    Slides 8-9: Strategic solutions and recommendations.
•    Slide 10: References: In Wrexham Harvard Referencing style 

4. Critical Reflection (Addresses LO1, LO2, LO3, LO4, LO5)

Aim: Using a reflective model of your choosing, reflect on the learning process and how the module’s content was applied in the completion of the portfolio.
Guidance:
•    Learning Experience: Reflect on the knowledge you gained about international business challenges.
•    Application of Critical Thinking: Discuss how you applied critical thinking and creative problem-solving to develop solutions for the company’s global challenges.
•    Impact of Foreign Direct Investment: Reflect on how FDI shaped your strategic recommendations.
•    Challenges: Discuss any difficulties encountered and how you addressed them.

5. Annotated bibliography (Addresses LO1, L02, LO3, LO4, LO5)

Aim: To provide a critical overview of the academic literature used in your report.
Requirements:
•    Select 2-3 key academic sources used in your portfolio.
•    Provide a brief annotation for each source, including:
->    A summary of the source’s main arguments or findings.
->    How the source informed your analysis and decision-making.
->    Relevance to your critical evaluation of the global business environment.

Module outcomes assessed    

1.    Critically evaluate the challenges presented by the contemporary international business environment.
2.    Critically evaluate risk, socio-cultural, ethical drivers, and legal issues as global considerations for product or service entry strategies.
3.    Critically analyse the challenges presented by new technologies from a global business perspective.
4.    Apply critical and diagnostic thinking to develop creative solutions for entry into emerging and changing global markets.
5.    Critically evaluate responses to challenges presented by international foreign direct investment.