BUS73123 Business Plan with Market Analysis:- Professional Development: Applied Research for International Business

TASK DESCRIPTION

 It requires you to prepare and submit a 3000 words business plan that meets the following  requirements:  

• Executive Summary: State the purpose of the business plan, highlight its significant elements, and describe its major results, conclusions, or recommendations. 
• Statement of Business Opportunity or Challenge: Briefly identify the opportunity you wish  to exploit or the challenge you wish to overcome.  
• Company Description: Identify the type of organization you propose to create (e.g., profit making, social enterprise or charitable), what product or services it intends to supply to  market, as well as any distinct features your organisation will develop compared with  already existing competitors.  
• Mission and Vision Statement: Provide a mission (the organization's objectives and  how it will reach them) and vision (the long-term aspirations of the organisation)  statement.  
• Market Analysis (Target Market): Using appropriate analytical models, critically explore your business's target demographic. 
• Market Analysis (Competitors): Using appropriate analytical models, provide critical  analysis of your competitors, establishing their value proposition and the ways you intend  to compete with, or exploit, their strengths and weaknesses.  
• Conclusion: A summary of key research findings. 

When a learner does not wish to complete a business plan with market analysis based around a unique entrepreneurial idea of their own, they may write their business plan with  market analysis based on critical review of the operations of existing international business. The  learner's choice of specific international business should be made in conjunction with the advice of  module leaders. 

MODULE OUTCOMES 

1. Demonstrate systematic knowledge and critical understanding of the strategic and  commercial importance of effective planning for international business via production of a  business plan.  
2. Select and apply advanced principles, concepts and theories of market analysis within a  business plan to analyse and evaluate entrepreneurial or social opportunities for  international business.