BUS6062 International Business Level 6 Assessment Brief | BCU

Assessment Requirements and Task Instructions

Things to Include

This assessment requires you to write a 4000-word group report in groups of 3-4 students. This item will assess LO: 1, 2, 3 & 4. 

This assessment requires that you make an internationalisation strategy for a chosen British business. To do so, you will need to choose a company with a revenue range of £150-£350 million and undertake an internationalisation programme consisting of three projects as outlined below. 

• Project 1: Analyse your chosen company's readiness for internationalisation. This requires you to analyse the company, industry, and the home country's macro-level data
• Project 2: Destination search and market selection: You need to take three possible countries where the company is not currently present to start the primary selection process. You will finally select the most suitable country from the initial selection based on the company's current position and market attractiveness.
• Project 3: Business plan. You need to demonstrate your business acumen in this project. Projects 1 and 2 should provide the foundation to outline your business plan here.

BUS6062 Learning Outcomes

Completion of this assessment will address the following learning outcomes:

• LO1 -Outline, evaluate and critique the dominant theories of international business 2
• LO2 -Evaluate the attributes and impacts of multinational firms
• Assess the impacts of global competition and institutional differences on businesses.
• Construct business models for international expansion.

Submission Information 

• Present any written aspects of the assessment using font size 11 and 1.5 spacing to allow for comments and annotations to be added by the markers.
• Complete the appropriate cover sheet for this assessment and append your work.
• This assessment will be marked anonymously and should show your student number only.
• Submit this coursework assessment task via Moodle.

Late Submission 

Assessments must be submitted in the format specified in the assessment task, by the deadline and to the submission point published on Moodle. Failure to submit by the published deadline will result in penalties, which are set out in Section 6 of the Academic Regulations, available at: Birmingham City University

Word Count 

The maximum word count for this module assessment is shown on Page 1. A +10% or - 10% margin of tolerance is applied, beyond which nothing further will be marked. Marks cannot be awarded for any learning outcomes addressed outside the word count. 

The word count refers to everything in the main body of the text (including headings, tables, citations, quotes, lists, etc.). Everything before (i.e. abstract, acknowledgements, contents, executive summaries, etc.) and after (i.e. references, bibliographies, appendices, etc) is not included in the word count limit. 

Referencing Style 

•  BCU Harvard Styles 

More information on referencing is available here

Use of Artificial Intelligence 

Whilst AI tools can help assist learning, when it comes to assessment, the Academic Misconduct Procedure is clear that this should be a student's original work and not the work of other people or AI tools.

The Use of AI Tools - Student Guidelines document follows the same guidelines your lecturers use. If you are unsure of whether AI is appropriate within your work, please read the guidelines or ask your lecturer. For advice and guidance around academic writing, please visit the Centre for Academic Success.