BTM6GSM Assignment 1 : Global Strategic Management L6 Case Study

BTM6GSM Submission dates and time:

BTM6GSM Module Learning Outcomes:

• Evaluate the impact of current strategic issues for an organisation in the global business environment related to the tourism industry.
• Critically assess the strategic position of a global organisation, preferably related to the tourism industry.
• Develop the skills to analyse the competitive environment and identify strategic opportunities and threats at a global level.
• Recommend and justify a future strategy and an implementation plan for a global organisation.

Overview of BTM6GSM:

Students will be required to produce one piece of written work for the assessment for this module which will cover MOS 1,2,3 & 4. The written assessment will consist of a 4,000- word case study report (100%) on strategic management of a tourism organisation, choosing from the following: P&O Cruises, Royal Caribbean Cruises, British Airways OR Travelodge (choose only one organisation).

This assignment will encourage students to gain an understanding of the principles of Global Strategic Management and their application within the tourism industry. It will  facilitate them to have an in-depth understanding of the nature of global corporate strategy, strategic decision making and global strategic processes within and between organisations.

This assignment will encourage students to apply what they learnt from the module to a topic and will be submitted in the form of a case study. Through the development of a 4,000-word case study report, students will have the opportunity to demonstrate their comprehension of global strategic management concepts and analyse the various drivers of sustainable strategic development and apply strategic management principles across a range of organisational types, showing an ample knowledge of such concepts as sustainability, corporate responsibility, strategic planning, decision-making and implementation.

Students will need to touch down on the internal and external environment analysis, strategic options, global business issues, strategic context of organisations, sources of competitive advantage, international strategies selection and evaluation as well as sustainable strategic development. By selecting a strategic management case study within the tourism sector, students will analyse real-world scenarios, identify key challenges and opportunities, and propose strategic solutions to enhance organisational performance and sustainability.

Additionally, this assignment will foster critical thinking, research skills, and the ability to articulate global strategic management principles effectively through written communication. This will help you to demonstrate good academic practice in written work, advance on how to avoid plagiarism and how to use appropriate referencing using an established referencing system.

Overall, it is important that students bear in mind that for this assessment, you are required to produce one piece of written work for this module which will cover MOS 1,2,3 & 4.

BTM6GSM Assignment Task to be Complested:

Assignment Topic: Strategic Management of a UK based tourism organisation in the global task/s to be business environment context (4000 words)

WHAT YOU ARE ASKED TO DO?
Conduct case study research on global strategic management and (choose 1) of the UK- based tourism organisations from the four organisations:

1. P&O Cruises
2. Royal Caribbean Cruises
3. British Airways
4. Travelodge

Demonstrate an in-depth understanding of the nature of global corporate strategy, strategic decision-making, and global strategic processes within the chosen organisation: explore its  intemal and external business environment, its global strategic opportunities, global strategic issues/challenges, and its competitive advantage.
Provide recommendations for a future global strategy and implementation plan for the chosen tourism organisation (4000 words).

The Case Study must:

1. Define strategy, global strategy, global corporate strategy, and global strategic management.
2. Explore the internal and external environment analysis of the selected tourism organisation.
3. Discuss the nature of global strategic processes, global strategic options, and strategic decision-making.
4. Discuss organisational culture, organisational resources and how they impact the strategic context of the chosen organisation.
5. Discuss the global business issues in relation to your chosen organisation, and the strategic context of the organisation.
6. Explain competitive advantage, the sources of competitive advantage and the company's sustainability strategies.

Important:

This case study research must be based on reliable research and have a minimum of 20 different sources within it which includes the core reference lists.

Please ensure you use both direct and indirect citations.

Additional

Description of the task:

Information The guidance below sets out the requirements of the task and a suggested structure for the
required to case study.
support completing the tasks above

Chapter One - Introduction (350 words) 

Aims and objectives of the case study, comprehensive definition of strategy, global strategy, global corporate strategy, and global strategic management. Also, introduce the tourism organisation of your choice from the four organisations with its brief history, and outline the structure of the case study research.

Chapter Two Strategy, Global Strategy and concept of Strategic Management (600 words)

• Discuss the organisations vision, mission, culture and values.
• Demonstrate an understanding of global strategic management in your organisation of choice.
• Mention your organisations strategic positioning and options.
• Discuss the strategy and strategic management as it relates to their strategic positioning and options.

Chapter Three Organisational strategy, corporate strategy, strategic processes, strategic options, strategic decision making (650 words).

• Demonstrate your understanding of the nature of organisational strategies
  by defining corporate strategy, strategic processes, strategic options, strategic decision-making.
• Implement/apply how important these are to your chosen organisation.

Chapter Four - Transitioning of Strategic planning, Industry Interpretation and the Organisational Impact (650 words).

• Demonstrate an understanding of the BCG Matrix applying it to your organisation.
• Explain Mintzberg's five Ps of strategy and apply it to the tourism organisation.
• Discuss challenges or limitations does the organisation face in its strategic planning.

Chapter Five - Impact of industry limitations and potential solutions (700 words)

• Define organisational resources. Discuss the organisational resources your organisation will use in the context of the limitations you have identified.
• Define organisational culture. What are the impacts of organisational culture in strategic context in your chosen tourism industry.

Chapter Six - Competitive advantage, Competitive analysis and their application (700 words).

• Discuss the various strategic opportunities for the organisation of your choice. What are the strategic issues/challenges?
  What is competitive advantage? Explain the concept of competitive analysis and why it is important.
• Conduct a competitive analysis of the competition. You are expected to use practical examples to support your discussion.

Chapter Seven - Conclusion and Recommendations (350 words)

Summarise your findings, reiterate the key points and arguments on strategic management of your chosen organisation. Put forward the key findings of the processes, strategic options, strategic decision making within the organisation.

Highlight the identified strategic opportunities, strategic issues/challenges.

• Provide recommendations for a future strategy and implementation plan for this tourism organisation and conclude with your final thoughts.
  Provide recommendations to the challenges/ limitations faced by the organisation during its strategic planning.

BTM4TOS Mandatory Referencing and Research Requirements

BTM6GSM Submission Requirement: