| Category | Assignment | Subject | Management |
|---|---|---|---|
| University | Canterbury Christ Church University | Module Title | Business & Tourism Management |
Module Outcome 1
Define the various tourist types identified within a range of Tourist Type models;
Module Outcome 2
Examine tourist destinations and tourist attractions that meet the needs of various tourist types;
Module Outcome 3
Reflect & identify which tourist types, destinations and activities apply to the individual in the case study
When designing a new product or service all industries start in the same place – what do the customers want or need. The tourism industry is the same and the key for this industry is tourist types. This assignment brief is designed to help you explore this concept as it is a key skill managers within the industry must have, you will also be able to demonstrate how well you understand the concept of how tourism businesses use tourist types by not only using research and examples of tourist types that link to destinations and attractions, but you will also apply the tourist type theory to yourself and your travel habits – this will give a more in-depth understanding of how a tourist makes decisions that are influenced by the tourist companies.
The Tourism Industry designs most of the products and services it offers based on tourist type, this is how they ensure that they can sell their products to the right customer at the right time. The knowledge used by the industry to do this is based on tourist type theories, and the many different types of tourists is the reason larger tourism companies own several types of products, rather than specialising in one tourist type – this provides a means of making more profit from a larger market share.
Write an essay that explains how tourist type theories link to destinations and attractions, and also identifies which tourist type you are most suited based on theory, and the types of destinations and attractions you usually visit.
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