BTM0ITI Introduction to the Tourism Industry Canterbury Christ Church University

Module learning outcomes

Module Outcome 1

Demonstrate an understanding of the evolution and the development of the  contemporary tourism industry concept.

Module Outcome 2

Identify the key industry sectors and companies that comprise the tourism industry and  how they interconnect to produce tourism products and services.

Module Outcome 3

Explain the global sustainable strategies used within the industry to ensure long business  survival and present findings.

Overview

The tourism industry is a multi-sectoral industry interlinked and working together to provide comprehensive travel experiences. This assignment brief is designed to help you explore the tourism industry concept a vital skill required by managers within the tourism industry. You will be able to identify the key industry sectors and companies within the tourism industry and explain the global sustainable strategies they employ for long-term business survival. In addition, you will research different sectors within the tourism industry, understand their specialised products and services, and understand the relationship between tourists, tourism businesses, and local communities at different destinations.  

The tourism industry tailors its products and services around specific tourism types/niches, ensuring they cater to specific customers. This approach is guided by tourist-type theories, which help companies understand the diverse needs and preferences of tourists. As a result, larger tourism companies typically offer a wide range of products rather than focusing on just one tourist type. This strategy allows them to capture a broader market share and increase profitability by appealing to a more diverse audience for long-term business survival.