BSS050-6 Strategic Management Assignment 2 Brief | UOB

What am I required to do in this assignment?

Your assignment 2 will use a case study (the case maybe a real live business)  (A list of companies will be provided on BREO and/or by your Tutor). The exact presentation style will be at your discretion but should be a professional, business like report.

It should also use Harvard referencing. For guidance, the report should include

1. Identification of the possible strategies at the corporate and at the business level including a justification of those possible strategies models in relation to both the external and internal environments of organisation.
2. Critical evaluation of the different possible scenarios using strategic models in relation to both the external and internal environments of organisation.
3. Your recommended route forward: explanation of the scenario chosen and critical analysis of the implications in order to develop appropriate strategic options in a complex environment.

The report requires you to conduct an analysis (internal and external) on the case study. You should focus on presenting and justifying your recommendations. 

The assignment should be 3600 words in length, (+/- 10%) The word count does not include appendices, references, bibliography, or other supporting material which are additional and do not contribute to your grade.  Include only those things which you would include in a professional business report or which are essential background for markers if you are writing about a less well-known business.

You should not waste words describing what the tools are used for or how they are used. This kind of ‘literature review’ approach is likely to result in a poor grade. The emphasis should be on using the analysis to develop options and strategic choice.

What do I need to do to pass? (Threshold Expectations from UIF)

In order to pass Assessment 2 you will need to:

• Evidence analysis of relevant data to identify the current strategic position of a real firm
• Generate and propose strategy based on data analysis
• Show evidence of selecting and applying relevant strategic frameworks to determine the attractiveness of an industry and distinctiveness of a firm
• Show evidence of evaluating and justifying the proposed strategy based on the use of appropriate frameworks

How do I produce high quality work that merits a good grade?

We will be filling this section in together in class on 00/00/0000 make sure you have downloaded/printed out the Assignment Brief and bring it to the session with you.

1. The strategy selection and justification : 

Use the analysis developed in assignment to develop viable strategic scenario. Evaluate those scenarios and justify your choice based on strategic framework and logical analysis 

2. The structure: 

Flexible. You can describe the theory you intend to use to support your standpoint, and then use practical situations to reinforce your work. There is no fixed order to structure this assignment.

3. The link between theory and practice: 

Remember to relate the two together sufficiently! You need to relate the theory to evidence in your assessment. The evidence needs to be specific. Don’t use generalised and anecdotal evidence.

4. Use of literature: 

Use academic source, i.e. books, journal articles etc. Refer to respected industry sources DO NOT overuse the Internet, do not use and / or quote from Wikipedia. 

Reminder:

You are required to use proper in-text reference and the reference list in the end using the Harvard Referencing System.

5. The writing: 

Try to approach this assignment in a logical and systematic way. Make sure you have a logical structure, a convincing argument, clear description of the situations which ‘set the scene’, and clear explanation which relate to theories, and a conclusion that draws your argument together. 

Overall, you need to provide a logical and coherent demonstration ( strategic tools, like pestle, 5 forces, value chain etc should only be included in the appendix not the body of the report)

How does assignment relate to what we are doing in scheduled sessions?

Please refer to the study guide, all the session in the first week are designed to introduce you to specifics topic in strategic management. Those elements will be needed to design your assignment.

Week 2 of the block is devoted to data collection and to start structuring your assignment.

Week 3 any assignment related quarries will be addressed before the submission.

How will my assignment be marked?

Your assignment will be marked according to the threshold expectations and the criteria on the following page.

You can use them to evaluate your own work and consider your grade before you submit.

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