BS7104 International Business Strategy with Simulation Individual Assignment February 2025

BS7104 International Business Strategy with Simulation

Individual Assignment – February 2025

— 5 pages —
Released: February 27th, 2025, 9am (UK time)
Submission deadline: March 13th, 2025,1pm (UK time)

In this individual assignment, you are asked to focus on Oura Health (hereafter Oura), the health technology company producing the Oura Ring, a smart ring that customers use to track sleep and physical activity. The company was founded in 2013. Please address the 2 questions on page two.

• Feel free to collect information from the company’s website, from their annual reports, from press releases or from other internet and media sources to support your analysis.
• Your report must not exceed 1,800 words altogether, including the front page, table of content, summary, references, tables and figures, appendix.
• Select and use the theoretical frameworks that are appropriate to structure your arguments.

BS7104 Questions:

1. Critically define and assess the business microenvironment (industry) of Oura, i.e., the health technology industry: use the Porter’s Five Forces Framework to clearly indicate and analyze the main industry players. Evaluate the strength of each Force.                      [50 marks]
   
   
2. What is the business strategy and what is the competitive advantage of Oura? What are the main sources of this advantage? Explain the reasons for the relevance of these sources. [50 marks]

MARKING CRITERIA

The assignment will be assessed using the general postgraduate grade criteria outlined below. Study them to ensure you appreciate the requirements to achieve each grade.

Essentially, what we look for in your final document is:

1. Independent research: Selection of appropriate facts/data on the industry and the organization that are being examined.
2. Use of theory to support arguments: Where appropriate, have the arguments been supported by examples drawn from business practice or theory frameworks?
3. Structure of the answers: Has the answer been structured using paragraphs that are linked and build to form a coherent answer to the question or to achieve coherence across questions?
4. Clarity of expression and analytical ability: Is the language used clear & easy to follow and does it contain evidence of critical reflection? Is the terminology used strategic enough?
5. Conclusion: Have the key points been drawn out of the discussion to ensure that the reader is clear what the answer to the question being tackled is?