BS552 Level 7 Global Business Strategy Assessment Portfolio Brief 2025/26 | ULaw

Assessment Brief

L7 Global Business Strategy General Guidelines:

• Type your Student Reference Number on each page of your answer (suggested that it is put as a footnote in the document).
• Save your submission with the file name: Your Student Reference Number_ Module Name_Date
• Follow the submission instructions in the Assessment Guide.

Add following instructions:

By sitting this assessment, I am confirming:

• That I have worked independently on this assessment submission, and I have not worked together with any current or previous student at the University to produce my submission, other than when officially permitted to do so;
• I also confirm the contents of my submission have not been generated by a third party;
• I have fully referenced and correctly cited the work of others, where required;
• I have not used any generative AI tools to generate, rephrase or otherwise produce content for this submission, except where their use was explicitly permitted, and I have read and understood the University's AI in Higher Education Policy and Protocols;
• I have read the Student Discipline Regulations and understand that any academic misconduct can lead to disciplinary consequences and undermine academic integrity;
• I understand that where applicable, I am expected to engage with my academic work in a manner that meets the professional standards and requirements set by the relevant Professional, Statutory and Regulatory Body (PSRB) or accrediting body for my course.

By submitting this assessment submission, I am confirming that I am fit to sit according to the Assessment Regulations.

Learning outcomes:

1. Analyse critically the strategic planning and implementation process in a global context.
2. Synthesise and evaluate critically organisational leadership, particularly the principles that support values and strategies in a global context.
3. Apply and appraise critically different approaches to innovation and change management.
4. Evaluate, synthesise, and draw conclusions from emerging models of strategies, their impact on relations with management, strategic direction, and implementation in a global environment.
5. Identify a range of strategic leadership styles and critically evaluate their impact on strategy; ethics and values; and assess the benefits and limitations of each style.

Assessment details: Individual Portfolio (tasks and activities accumulated over the semester), 100%

Referencing: Students are expected to use Harvard Referencing throughout their assignments where required. Please follow the Harvard Referencing Handbook for all your assignments at the ULBS.

Submission Method: Turnitin - Your work will be put through Turnitin. All submissions will be electronically checked for plagiarism.
You have the option to upload your work ahead of the deadline, more than once. ULBS will be reviewing your last submission only. You can only upload one file. For example, if your work contains a word document and power point slides/Excel spreadsheet you will need to copy your slides/spreadsheet into the word document.

Note: Keep in mind that self-plagiarism (when you reuse your own specific wording and ideas from work that you have previously submitted without referencing yourself) is also a form of plagiarism and is not allowed.

ASSIGNMENT DETAILS

A portfolio is a purposeful and organised collection of materials, artefacts, or evidence that showcases a person's skills, accomplishments, experiences, and growth in a particular domain or field. The objects (usually termed artefacts) may be written, physical, digital, or artistic, or any combination.

In this portfolio assignment, you will conduct a comprehensive analysis of a named global company facing a significant problem. Your task is to research and identify a global company, either large or small, from any industry that is encountering challenges, such as a loss of market position or inability to gain/regain market share or operational challenges or, decline in revenues and profit. By applying relevant theories and models, you will assess the condition of the global business environment and propose strategic options for the company's sustainable growth and success, including the impact of leadership.

Task Guidelines:

1.Unit 1 - 3 - Selecting a Global Company, Problem Identification and Business Environment (LO1 & 2)

You are required to select a global company from any industry of your choice, identify the strategic purpose, vision, mission, and objectives to understand the significance of selected organisational strategy.
It is essential that you MUST identify the challenges the organisation faced (in the past five years) or is currently facing such as: loss of market position and inability to gain/regain market share, operational challenges, or decline in revenues and profit.
You need to conduct extensive research, using relevant theories and models, on the global business environment (Internal and External) for the selected company that may have contributed to the challenges the company is facing.
By the end of Unit 3, please upload to your Portfolio on PebblePad links to the resources you have used as part of task 1 and justify the inclusion of each source.

2.Unit 4 - 6 – Sustainable Business Strategies along with Strategic leadership style to address strategic change and Market Entry Strategy (LO 3, 4 & 5)

You MUST provide clear understanding to diversification strategy for selected company and its contribution to sustain competitive advantage, which needs to be identified through a resource audit. This could be further supported using an appropriate model to address sustaining competitive advantage for your selected company.
You MUST evaluate the application of model to support global business growth.
You MUST propose an appropriate MODE and STRATEGY to enter an international market which your chosen company is not currently operating within. Please use appropriate models/theories covered in your units to support your discussion.
By the end of Unit 6, please upload to your Portfolio on PebblePad links to the resources you have used as part of task 2 and justify the inclusion of each source.

3.Unit 7- 8 – Strategic Change, Leadership and Governance (LO4)

Demonstrate your understanding of effective leadership style addressing the need for strategic change, good governance, and ethics for your selected company.

You must understand the role of ethics in international business. The use of practical examples helps in clearly demonstrating the role of ethics and governance in business growth.

By the end of Unit 8, please upload to your Portfolio on PebblePad links to the resources you have used as part of task 3 and justify the inclusion of each source.

4.Unit 9 – Good Strategy Execution and Evaluation: Recommendations & Conclusion (LO 1 - 5)

You need to justify ‘Good Strategy Execution’ for your selected organisation based on available resources and process management tools that aids in maintaining continuous improvement.
You MUST summarise the key finding of your analysis and strategic recommendations. It is good to share the evaluation of your proposed strategies to company’s future performance and competitiveness in global market.
By the end of Unit 9, please upload to your Portfolio on PebblePad links to the resources you have used as part of task 4 and justify the inclusion of each source. Please make sure all other sections are fully completed on PebblePad.

5.Summary Report

Once you have completed addressing individual tasks, you should write a summary report (guided word length 1,000-1,500 – keep in mind you have already addressed each task with academic referencing). This summary report serves as a platform for you to articulate and describe the key learnings derived from each task. It is an opportunity to synthesise insights, providing an overview of the knowledge and understanding acquired throughout the completion of the assigned tasks.

Submission Guidelines:

Your e-Portfolio assignment will be compiled and structured as a single report, adhering to appropriate academic writing format, and referencing conventions all completed in Pebble Pad, and then print your portfolio in pdf file, save it on your computer and then submitted as PDF in Turnitin by the assignment submission deadline.

• The report should be approximately 2500 +/- 10% words in length, excluding references and appendices. (find more instructions in guidance sheet for clarity on structure and contents)
• Ensure that you appropriately cite and reference all sources using a ULBS Harvard referencing style.

Brief Instructions on creating a portfolio:

• Create an e-portfolio with Pebble Pad into which you copy the artefacts. Further guidance/video clips will be shared on working with Pebblepad and assignment guidance sheet will be provided.
• The artefacts/evidence will go only in phase 1, 2, & 3 of Pebblepad and co-relate it with theoretical/conceptual framework provided in Summary Report section of Pebblepad while referring it to (see attached Evidence No. ---in Phase---). Each artefact should be provided with brief interpretation (be decent in selecting artefacts e.g. 2-3 artefacts in each phase), as detailed information is already provided in Summary Report Section of PebblePad.
• The artefacts or evidence could be any of the following:

1. Relevant newspaper article from the business journals such as Financial Times, The Economist, Wall Street Journal, etc. (the headlines and part of the actual text)
2. Front cover of a report you find online, that has been published by a Think Tank, or by the Government, or some professional body (you must include a link to the source).
3. A still picture from a video you find on YouTube or some official and trustworthy website, etc. (you must include a link to the source).
4. A table prepared by author (student) showing a good application of knowledge such as PESTLE, SWOT or Porter’s Forces that could support literature review in summary section and table in related phase of
5. Graph or picture showing competitive position
6. Balance scorecard or financial position graph to evaluate the strategic execution achieve business progress

Assessment Criteria: