Category | Assignment | Subject | Marketing |
---|---|---|---|
University | _______ | Module Title | BMMM5003: Integrated Marketing Communications |
This assignment is an individual report of up to 2,500 words (+/-10%).
The individual report is a significant and crucial component of this Module. You will need to develop a creative content and campaign and justify the direction of a company's future campaign strategy in this assignment. This assignment is designed to test your ability to effectively apply advertising strategies to real-life scenarios and to synthesise brand and market data. You can use individual reports to evaluate both your advertising strategies and their global impact. This assignment will ask you to examine cross-cultural considerations in order to align your strategy with global audiences. Live assessment is required for this assignment.
Your individual report will be assessed based on the following criteria:
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