BMMM5002 Strategic Brand Management Assignment 1, De Montfort University

Published: 01 Jan, 2025
Category Assignment Subject Business
University De Montfort University Module Title BMMM5002 Strategic Brand Management

This assignment is an individual assignment of 3000 words.

Using the relevant textbooks, online marketing resources and trade journals, develop a brand audit of ONE of the following two brands. Your brand audit should include a brand inventory (organisation perspective) and a brand exploratory (consumer perspective).

1.    Huda Beauty
2.    Greggs UK
You are required to apply the Customer-Based Equity Model (CBBE) and one other relevant model or framework you have learned from participating in this module. Take care to justify your choice of frameworks.

The analysis should cover the following content at a minimum:
-    Strategy factors: what are the main aims, purpose and mission/values of the brand? How do the offline and online factors align with the brand’s mission and purpose? What is the planning and implementation process? How well do these strategies create consumer awareness, loyalty and brand resonance?
-    Communication factors: what are the communication channels (traditional, digital, etc.) used by the brand to communicate their brand identity, values and personality? How consistent are these communication strategies?
-    Human power factors: what is the brand’s approach to consumer interactions across the various online and offline channels? What technologies enhance/hinder these interactions? How does the brand gather, respond and utilize consumer feedback and data? What role does holistic and emotional branding play in these product/service-
consumer interactions?
-    Competitor analysis: identify one to two relevant competitors of the brand. What can the brand learn from their competitor(s) and why?
Give examples to support your answer.

Please ensure that your assignment is submitted through Turnitin in good time. Please check your document for spelling, grammar and other errors before submitting it. Be especially careful that you have not deliberately or unwittingly committed plagiarism.

Do you need help with BMMM5002 Strategic Brand Management Assignment 1 at De Montfort University? Our assignment writing help from professional writers is here to guide you. Whether you are auditing Huda Beauty or Greggs UK, our PhD experts create custom solutions, covering key areas such as brand inventory from an organisational point of view and brand exploration from a consumer perspective. By using trusted resources such as textbooks, marketing tools and specialist journals, we ensure a well-researched and detailed assignment sample. Whether you need high-quality management assignment help or are wondering “Who can do my dissertation?”, we deliver excellence every time. Start your journey to success today!

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