BMM645 International Marketing Plan with Reflective Learning

Published: 27 Jan, 2025
Category Assignment Subject Management
University Aston University Module Title BMM645 International Marketing Management

Assignment Task

Executive Summary (Not included in the word count): You must include an executive summary  (<300 words) at the beginning of the report that outlines your report. This is not merely an introduction but an overview of the entire report presenting the main highlights. 

1) Brief background of your chosen product and reasons why they should internationalize 

This section will provide a brief overview of your chosen product and outline the reasons why you think it should be internationalized. Consider internal organizational factors here too. 

2) Profile the marketing environment of your chosen product for a potential market using  STEEPLE. Analytically summarise the key insights arising from your research to justify selecting it. 

In this section, you will draw up a justified shortlist of 4-5 countries, explaining your international market screening process. Based on a rigorous comparative analysis, select the most suitable country. While profiling the marketing environment of the country, you must investigate ALL of the  STEEPLE factors, however, include only those insights that are relevant to your chosen product.  

3) Provide an overview of your direct competitors using a positioning map for the chosen market to encapsulate how you differentiate yourself from your competition. Summarise all analyses to formulate SMART objectives and define a target market. 

Be creative and insightful in this section. There are lots of different variables which you can include in a positioning map beyond just price and quality. Your positioning in the selected country may be different than in the UK, and so can the variables in your positioning map! You can also consider indirect competitors in this section as they may influence the purchase of your product. Following  all research and analyses, you should be able to provide:  

i) a summary of key insights and derive SMART objectives for your chosen product to  attain in your chosen market and  

ii) a well-defined target market 

4) Justify your chosen market entry strategy

Make sure you fully consider the external environment as well as internal organizational factors when you justify your market entry.  

What are you struggling with? Don’t worry! Our expert writers are here to help with your assignment task. From handling state changes and implementing collision detection to working with arrays, Our PhD Writers are here to help you. We offer high-quality, Customized Assignment Writing Services and Assignment help.  Our Work is 100% Original and well-researched. Workingment Provide on-time Assignment Delivery with some free Sample

Workingment Unique Features

Hire Assignment Helper Today!


Latest Free Samples for University Students

MED031-6 Final Project in Mass Communications Assignment 2 Example | University of Bedfordshire

Category: Assignment

Subject: Education

University: University of Bedfordshire

Module Title: MED031-6 Final Project in Mass Communications

View Free Samples

BABM2006 Work-Based Management Project Assignment 3 Example

Category: Assignment

Subject: Management

University: De Montfort University

Module Title: BABM2006 Work-Based Management Project

View Free Samples

LAA127/LAA127C Contract Law Assignment Coursework Sample 2025

Category: Coursework Example

Subject: Law

University: Swansea University

Module Title: LAA127/LAA127C Contract Law

View Free Samples

MGT4541 Strategy, Leadership and Management of Organisations Assignment 3 Example

Category: Assignment

Subject: Management

University: Middlesex University

Module Title: MGT4541 Strategy, Leadership and Management of Organisations

View Free Samples

DGM22702 Digital Consumer Journey Project Example 2025-26 | RUL

Category: Assignment

Subject: Computer Science

University: Ravensbourne University London

Module Title: DGM22702 Digital Consumer Journey

View Free Samples
Online Assignment Help in UK